There’s a page on my site that gets lots of traffic – but drives zero business. And I figured you may as well benefit from it.
A few years ago I wrote an article called “What to do when you’re unclear, confused and don’t know what to do.”
I used to have a live chat box on my posts, a convenient way for people to ask questions when they wanted to buy something, such as my “Manual – How to Systematically and Consistently Attract First-Rate Customers.” (which I give away for free these days).
But at some point a couple of years ago I started getting lots of chat requests from people on the “What to do when you’re unclear…” page. They were always something like this:
“What should I do, I’m so confused…”
“I broke up with my boyfriend and now he wants to get back together. What should I do? I’m so confused!”
“My parents want me to go to medical school but I want to do something else. What should I do?”
I’m a softie. And at first I would reply with a few minutes of guidance.
Then one day I felt a flash of suspicion. I wrote: “Hi. Did you read the article on this page?”
“No. Not yet. I was hoping you could help me…”
“Read this article. And do what it says. It will point you in the right direction.”
Next time I asked the same question. Again, they had not read the article.
I continued to ask out of curiosity. And not once had the person asking for free help bothered to read the article first.
I stopped responding to that type of chat request.
As nice as I am, I only work with people who do their part first, not those looking for me to carry them around on my shoulders.
But how are people finding this page? I wondered.
Somehow – I don’t recall how – I discovered that if you type “What to do when you’re confused” into Google, my article is the #1 result.
So while this page does nothing for my business, it does have some really good advice on what to do when you’re confused.
And it’s got more Facebook ‘Likes’ than any other page in my site. (Hey, if you like the article, would you please press the Like button?)
Who doesn’t feel confusion from time to time?
The human condition, for most people is darkness and fog with the occasional flash of lightning. You’ve only got a brief moment to take it all in and burn it into your mind, or you’ll soon be groping in the dark again.
In the article I share another way.
A way that can make clarity your default with only momentary confusion.
If you ever feel that you’re groping around in the dark as you grow your business, go read “What to do when you’re unclear, confused and don’t know what to do.”
But please, don’t start a chat asking me if you should dump your girlfriend or run away from home or disown your oldest son.
Dov Gordon
PS – If you’re good at what you do, and need more clarity on what to do to get a consistent flow of your ideal clients, check this out.
