Tanks were introduced to the battlefield in the middle of World War One.
They helped the British, French and then the United States to break through the stalemate of trench warfare.
So you’d think that at the end of the war, it would be obvious to everyone that the future of warfare was in the tank. Right?
Wrong.
Surprisingly, there were only a few who saw the role tanks would play in future wars.
General George Patton was one of them.
“He wrote articles for the Cavalry Journal pressing the case for the tank, yet in the same journal the most senior officers in the country ridiculed proponents of the tank as ‘obsessed with a mania for excluding the horse from war.”
Incredible, really.
There were other things Patton foresaw that the mainstream ignored.
In 1935 Patton was stationed in Hawaii where he served as chief intelligence officer.
“He wrote a report warning that a Japanese attack on Pearl Harbor was feasible and that measures should be taken to limit the effects of any such strike. Nothing was done.”
– Excerpts from Patton, Montgomery, Rommel – Masters of War by Terry Brighton
What’s my point?
Simply this:
If you’ve paid the price to master your craft, there’s a really good chance that you’ve come to see things that the ‘seniors’ in your industry do not see.
Not only don’t they see it, but they may ridicule you. And try to tear you down. They’ll ascribe motives to your actions that never crossed your mind. (That’s if they even acknowledge your existence.)
But you know you’re right. You know that you’re seeing something important. And what you see will make a big difference for the clients who will listen.
But how do you break through and command the respect you deserve?
How do you attract the clients who will pay you well for what you can do for them? And help you establish yourself as a force in your industry?
That’s what we do every day in my “Plenty of Clients Mastery Program.”
It’s for consultants, experts and coaches who have mastered their craft.
And now they want to master the marketing of it. To create a steady, consistent, predictable flow of their ideal clients.
Clients who will ‘get’ what you see. Value it and pay for it.
This is an opportunity for us to begin to get to know each other.
And who know where that might lead?
Dov Gordon
PS – Patton was right.
You’re probably right, too.
Take the first step now and apply for a free 15 minute “Consistent Flow of Clients” strategy chat.
