“My partner and I are building a new business around a great product for independent pharmacists. We have initial customers and we’re ready to grow.
“We had a plan for bringing in a surge of new customers by leveraging a speech I’d be giving at an important industry event. Because it was so important for us, we asked Dov Gordon to help us with the details.
“From our initial meeting with Dov, I realized that our plan was what you might call pie-in-the-sky. We had a very high target – but no real plan to make it happen.
“Let me emphasize that we thought we had a plan. We were just too close to see all its holes.
“Dov helped us design a multi-step sales process that flows naturally with the psychology of our ideal customers. Then on the day we left for the conference he sent us a copy of his brand new, just completed manual, ‘How to Systematically and Consistently Attract First-Rate Customers’ which is an excellent compilation of the exercises he had walked us through and a lot more. It made both the big picture and the specific next steps crystal clear.
“We came back from the conference with 60 high quality leads. In the weeks since then, we’ve closed deals with a dozen of them and several dozen more are likely to close in the coming months.
“Looking back it’s clear that had we done it our way, we wouldn’t have gotten any leads. No interest. No new customers. I would have come back with my tail between my legs and the future of the business would have been a real question mark.
“If you are serious about getting a steady flow of first-rate customers, I recommend you get your copy of the Dov’s sales system Manual. Even better – see if he has any open slots for his free “Attract First-Rate Customers Strategy Session.”
Dr. Joel Yaffa
www.personalhormones.com
