Hello from New York City!
I hosted a small meetup last Thursday night in the lobby of the Roosevelt Hotel in New York. Right under the portrait of Colonel Roosevelt.
If you’ve been around here awhile, you know I study the US presidents, with Teddy Roosevelt being a particular favorite.
Here’s me standing under a portrait of TR, each of us holding a tool of our trade.
We had a small but high quality group trek over for the meetup.
Everyone shared a bit about what they do – and their most perplexing challenge right now. We then solved them.
Here are some things I learned from the discussion:
- – Retirement isn’t all it’s cracked up to be. 🙂
- – You can have a highly valuable skill, in a great niche. But if no one knows about you…
- – Many of us just have to go through years of frustration or suffering because that’s how we learn what we need to know to go and help others.
- – It’s really hard to see our own situation clearly. To the point where when you’re asked about your most perplexing question, it’s common to have a hard time putting it into words.
- – There’s tremendous power in process. When you approach any problem by following a relevant process, you can quickly spot the few things that make a big difference.
- – Most people, even when they know that they should be focusing their marketing on a single problem, still have a hard time articulating it in a way that gets the interest of their ideal client. By default, they still talk about it from their own professional perspective. That won’t work very well.
- – We tend to over-complicate things. To over-think our issues. Another benefit of process is that it helps you simplify. And there’s power in simplicity.
Here are some more pictures from the evening:
L-R above: Laverne Berry, Kristin Fraser, Ruthi Backenroth and Mike Krasner
L-R: Mike Krasner, TG, Dov Gordon, Laverne Berry, Ruthi Backenroth and Kristin Fraser
Dov Gordon
