Our world of business training has it’s own version of Orwellian Newspeak.
For example: You can put 500 people on a webinar and you can CALL it coaching.
But that’s NOT coaching.
It might qualify as training, but it’s not coaching.
To be coaching, each participant must get instruction. Followed by the chance to implement. And then direct, personal feedback on how they did so they can improve.
Alas, the term ‘coaching’ has been tainted by the marketing Newspeakists.
Another example: The “blueprint.”
You can throw a bunch of marketing ideas together into a training program, slap a $1,997 price tag on it and call it a “blueprint.” But that doesn’t make it a blueprint.
‘Blueprint’ implies a clear, sensible process that when you follow it, everything you do adds up to a consistent flow of your ideal clients.
But most of the ‘blueprints’ out there just overwhelm you with ideas.
If your business is running, you have no lack of ideas. What you lack is a clear framework for choosing the few ideas that will give you the biggest return.
Right?
Well, have you listened to my free seminar on “How to Be Noticed, Be Valued and Be Paid by the Clients You Want Most” recently?
In that seminar I map out a six part framework that, if you follow it, all your marketing will start to add up.
However, the truth is that even a true framework or blueprint is not enough. You DO need coaching. REAL coaching. Meaning, you’ve got to act on it and get personalized feedback and guidance.
So after you listen to the free “Be Noticed, Be Valued, Be Paid” seminar, go and register for one of my “Marketing Helium Live Web-Workshops” coming up in just a few days.
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On Monday, January 20th we’ve got one for Europe – Australia:
Click here for details and to enroll.
And on Wednesday, January 22nd, we’ve got one for Americas – Europe:
Click here for details and to enroll.
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Marketing Helium is the first of the six parts you learn in the free seminar.
It is the most foundational. If you get it right, everything else will flow. If you don’t, your marketing will be scattered, time consuming and unrewarding.
And the “Marketing Helium” step is also the one that most people NEVER get right.
So on a 2.5 – 3.5 hour live, interactive web workshop – with between 3 – 8 people – I will help you develop your Marketing Helium. And then point you to what you need to how to build out the rest of your plan afterwards.
Read this – from yet another participant in our previous web-workshop:
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“It took me about 2 seconds to decide to sign up for Dov’s Marketing Helium Web Workshop. I like his style and have great respect for his business building strategies.
“Participating in a small group, with people from different countries and areas of expertise, it soon became apparent that Dov’s method effectively helps his clients cut through the usual marketing assumptions and move to the core benefits of what we do or hope to do in business.
“What a great workshop.
“While validating the things I’m getting right, Dov’s interactive workshop helped me see the gaps, fill in the spaces and discover key phrases and insights essential to my marketing message. This discovery alone provides clear guidance for my next business building steps.
“I’d take this webinar again, in a heartbeat.”
Thanks Dov.
Dawn Kotzer
Master Coach and Business Mentor,
Saskatchewan Canada
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The “Marketing Helium Live Web-Workshop” is only $229. And it comes with an immediate money back guarantee. If you don’t feel it was worth it, email me right after the event and I’ll refund your payment.
Any questions?
Hit reply and ask away,
Dov Gordon
PS – These are just a few days away – and we will not have more than 8 people in each. So make your decision now.
