In the past week, I’ve interacted with a number of subscribers via email.
One confided in me this:
“…I began consulting in January 2012. I was laid off from a corporate job as a marketing and communications manager in Dec 2011 and just sort of dove right in without a real plan. Things went pretty well for a few months, as some of my old contacts wanted to continue working with me as a consultant, until not having a plan or a system caught up with me. Since that time, it has been a school of hard knocks and I have learned quite a bit (one piece at time)….”
“…I am under significant financial pressure, but I believe inside that if I can get things aligned properly, things will turn around and quickly too. I’ve learned enough to know that most of the traditional corporate business development stuff your hear (ie; cold calling, expensive advertising, scripted selling, blind SEO, etc.) doesn’t work in the modern market place. It’s a cycle that has never seemed effective or sensical to me and I have learned the hard way that if I don’t believe in something my self, I can’t cant make it fly… Your approach resonates and makes sense…”
It could take a few months to build a simple marketing system that brings you a consistent, predictable flow of ideal clients.
And you want to do this before you burn through your cash.
It’s one thing to live each day with the frustration of knowing that you have so much to offer – but can’t seem to get the clients – when you still have cash in the bank.
But it’s altogether something else to wake up knowing that:
(1) You have so much to offer
(2) All that hard work you thought would bring you clients has turned out to be little more than an expensive – and incomplete – education in what doesn’t work.
(3) You need cash NOW. Yesterday, really.
If you did well as a corporate executive and now you’re going out as a solo consultant, don’t wait until you burn through your savings.
The best time to get help building your marketing system – and have your own consistent, predictable flow of ideal clients – is now. Before you need it.
If the approach I spelled out in my “Five Steps to A Consistent Flow of Customers” seminar (hit reply if you need the recording) resonated with you and you’re looking for the right person to help you, go now and request one of the handful of free “Consistent Flow of Clients” strategy sessions I’ll be giving away this month.
Looking forward,
Dov
