Your USP Doesn't Matter to Your Clients.

All they want to hear from you is a head-turning message, something we call the Eavesdrop Effect.

If you ever chatted with a lead who didn't become a client, read on...

Dov_Gordon_headshot_circleLike many people, you may be stuck on nailing down your USP, your Unique Selling Proposition. 

You know, those metrics or that attitude or whatever it is that makes you different than your competitors. 

But your ideal clients don't care. You could holler your USP bullet list until you're blue in the face - but your ideal clients won't care unless you've mastered...

The Eavesdrop Effect.

Imagine this... You're being introduced to someone, a CEO let's say. She knocks back her drink, and politely asks, "What do you do?"

You give her a simple, compelling answer. Not your USP list of advantages, but an answer that speaks to her.

She says - "Wow, really? Tell me more."

And then you notice two people nearby overheard - and they subtly start to come closer. 

One of them says, “Excuse me. I couldn’t help but hear..."

THAT is the Eavesdrop Effect.

If you're doing it right, then when your ideal client hears your message, instantly they want to know more. They can no longer keep doing what they were doing. You’ve created an itch that needs scratching, and the only way to do that is to come one step closer to you, and find out how you can help them get what they want. You've not only got their attention. You've got their interest.

Watch "How to Create The Eavesdrop Effect" now, free.

The video is about 7 minutes long, but if you're missing this information, your marketing message will be ineffective about 99% of the time. Check out Dov Gordon's Eavesdrop Effect now:

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It is HARD to talk about what you do in a way that gets your ideal clients interested… unless you use The Eavesdrop Effect.

To attract your ideal clients, you must talk about what you do in a way that gets them interested. 

When you use The Eavesdrop Effect, you can do that without being charismatic or flashy.  Without being a showman.  Without being ostentatious or inappropriate.  You can do that while staying you - the way you always are. 

With the right marketing message - you don’t need to scream.


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Dov Gordon helps consultants, experts and small professional service firms build a steady, consistent, predictable flow of ideal clients. He helps these owners build simple marketing and selling systems that bring in all the clients they want.