Greg is working with me to build a consistent flow of great clients in his niche.
A few weeks ago he sent an email out to 46 companies he’d like to be doing business with.
A week went by.
Not even ONE reply. Nothing. Complete silence. He was IGNORED.
“Send me the email you sent them,” I said after hearing about it.
In a moment I could see what was wrong.
- The subject line didn’t create curiosity. When contacting a prospect, create curiosity. That makes it impossible to ignore you.
- The body copy was waaay too long. Keep your copy focused on getting your prospect to take one, clear, simple next step. And nothing more.
- And it was trying to do too many things at once. Don’t give your background, credentials, or whatever. Your first job is to just get a reply.
I showed Greg how to redo the email. We quickly wrote a new subject line that couldn’t help but make the recipient curious.
And we tightened up the body copy so it was focused on one thing only: Making them WANT to respond and begin a conversation. That’s IT.
Greg went back and sent this new email to those 46 companies again.
The results…
Within 48 hours he had 7 responses.
That’s a 15% response rate, up from ZERO.
And the best part is that through our back-and-forth, Greg now knows how to do this himself.
Well, what does all this mean for you?
It means simply this: If your ideal prospects are not responding to you with interest, there’s hope!
You, too, may need only a few simple tweaks to start getting the response you want.
If attracting a steady, consistent, predictable flow of ideal customers and clients is what you want most, then go now and request a free “Consistent Flow of Customers” strategy session with me.
Questions? Hit reply.
Dov Gordon
PS – Oh, and Greg generously shared the before and after emails in my private Oasis Forums. We have outstanding people taking action every day. And then sharing what works and what doesn’t. No ego here. Just growth.
