Al had been in the air force, overseen a national tragedy and then went on to be CEO of a mid-sized manufacturing company.
And there he was – sitting at a meeting I had organized with a dozen other CEOs. They’d come to share their thorniest dilemmas and be reminded that their businesses and their troubles are not as unique as they liked to imagine. Whatever it was, someone else had already conquered it.
—
Amazingly, I got to nearly all of these heavy hitters by cold calling. At first I was shocked at who you can reach by phone when you first put some thought into it. But then I remembered that just about anything can be done when you put some thought into it.
And so, my CEO peer advisory group met about two dozen times over a couple of years in board rooms up and down the country.
I had a real problem though: It wasn’t turning into enough business. And so eventually, I was forced to end the group.
—
So yes, I know what it’s like to be smart, talented, know you have a lot to give through your products and services – and to be desperately frustrated at your inability to get the customers.
Sure, I had some of the critical pieces down to a system. The cold calling, for example. That’s what prompted Al’s “chutzpah” comment. He had been impressed with the way I got through to him. Impressed enough to meet for coffee and then join my group.
But I never did get a decent project with his company, nor most of the others.
—
In the years since then, I’ve figured out what I was missing:
An end-to-end sales system.
Turns out, most business owners have lots of the pieces, they’re just not putting them together in a useful way. It’s like having all the parts for a slick sports car stacked in your driveway. It ‘aint going to get you anywhere.
You need the big picture first. Then you know where each piece fits.
—
And so much of my work recently has been with small business owners who love what they do, are exceptionally smart and talented, KNOW that their products are important and improve the lives of
many – but they’re having trouble actually getting those great customers.
Which is why I recently created a MANUAL that teaches business owners how to create your own end-to-end sales system.
It walks you through the five main steps in a sales system that actually leads to consistent, predictable sales:
1. Your ideal customers ‘raise their hands.’ They self-select and essentially say “Hey, that sounds
interesting. Tell me more.”
2. Your ideal customers come to trust you and your company.
3. You earn the right to lead them and make a recommendation – your product.
4. You close a profitable deal.
5. You generate consistent back-end sales.
—
So if you’re looking for more than just compliments on your products – or on your chutzpa – and you want actual sales, go have a look at my new marketing and selling system manual.
But DON’T BUY it right away!
Since you’ve been on my list for a while, if you read the sales letter and you think “This may be just what I need right now” send me an email with your story. Tell me WHY you think it may be just what you need right now.
And if you’re thoughtful and open, I may just send back a coupon code to knock that price down a bit for you.
I care. And I appreciate that you’ve been reading my emails.
And if you need some help and I can give it to you – I’m eager to do so.
As always, consider this a dialogue. You can post a comment below. Or by email.
Looking forward,
Dov Gordon
