Kids don’t need umbrellas. Or boots. Getting drenched by rain and mud is a small price to pay for the thrill of exploration and learning something new.
We adults prefer umbrellas, cars or just staying home. Rain and mud is uncomfortable.
But at the end of the day, you need to figure this business thing out for yourself. You can read all the books, take all the courses, hire all the consultants and coaches. But until you get wet and dirty, you’re not going anywhere.
This wisdom finally settled permanently on me after my first product launch.
I went through the process of setting it up over several months. There were delays. Unforeseen expenses. Some made promises they didn’t keep. There was embarrassment. And ultimately, launch sales were a very small fraction of what I had hoped for.
But AFTER the launch, I was able to look back. For the first time I could see the full picture of what’s involved in building a product and selling it online.
Suddenly I could see the wisdom in advice others had given me. Before the launch I was not mature enough to appreciate their suggestion. Or I didn’t see how it applied.
People say, “When the student is ready, the teacher will appear.”
That’s not really how it works.
The teacher is there all along. But the student isn’t listening.
The most important, timeless secret of business success is DO SOMETHING. Everything you do, every step you take, even when it feels like an embarrassing punch in the gut, is a step forward. Because everything you do gives you perspective and wisdom.
At the end of the day, you are the tightest bottleneck. Your business grows when you do.
So stop wavering. Don’t worry about getting it right. Care only to take the very next step.
Walk through that muddy puddle and see what it feels like.
You’ll clean up later.
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