A common ‘shock’ for corporate refugees who ‘open shop’ as a consultant, coach or the like:
“I didn’t realize just how much there is to do. When I was in corporate, there were all these other people taking care of so many things, but I just took it for granted. Now that I’m solo, it’s really overwhelming…”
I hear versions of that all that time.
The answers are at once simple, but not so easy to do.
You need to create simple processes for each of the key areas of your business.
Here at the Alchemist Entrepreneur Ltd. everything we do fits into one of these four ‘buckets’:
A. Attract Them.
B. Enroll Them.
C. Enthrall Them.
C. Outstanding Operations.
To be a real business, you’ve got to have at least one ‘thing’ running smoothly in each bucket.
— You’ve got to have at least one simple, repeatable process for attracting leads.
— You’ve got have at least one simple, repeatable process for enrolling leads as clients
— You’ve got to have at least one simple, repeatable process for enthralling your clients.
— You’ve got to have a least one repeatable process for keeping your operations running smoothly. (OK, here it’s gonna have to be more than one. Just managing income and expenses will be more than one, but you get the idea.)
Now, breaking it down like this goes a LONG way to cutting overwhelm and increasing your focus.
But it’s still a challenge.
There are SO many things you can be doing to attract leads. And most people we talk to are working really hard – but really inefficiently.
And it’s not adding up to a flow of ideal clients.
They get stuck in a number of areas:
— Not being sure what to do, so they flit from thing to thing.
— Not being sure if they’re doing it right, so they don’t take it far enough to succeed.
— Being overwhelmed with all the minutia and dozens or hundreds of things that must be done… none of which really bring results…
And it’s precisely these things we can help you navigate, dominate and master.
If turning your expertise into a thriving, profitable business is something you’re totally committed to – then go schedule a free “Consistent Flow of Ideal Clients” strategy session with me.
It’s a way for us to begin to get to know each other. And see if there’s a fit between what you need and how we can help.
Dov Gordon