Fear is a sneaky companion.
As you well know, from time to time Fear will surprise you. He may jump out in the middle of the road as you drive by and your heart will leap as your foot hits the brake and your hands seize the wheel.
But usually, Fear just walks at your side pretending to be your dear, caring friend. Once you’re fooled, he takes your hand – and leads you off a cliff.
Since Fear is subtle, slight and cunning, you often don’t notice his subterfuge. Sometimes you even blame yourself for the dirty deeds he’s committed.
And Fear just won’t shut up!
“You don’t have time!” he says. “Hurry!” And so you don’t plan. You wing it. And you stumble. But with expressions of deep sympathy, Fear helps you up …. all the while whispering more deceptive drivel into your ear.
“You better hire this guy,” says Fear. “It’s just impossible to find good people and he’s the best you’re going to get. He’ll adjust once he’s on the job. Don’t worry.”
Or, “Don’t throw out that pile of magazines. You really ought to read those articles. One day you’re going to look for them and wish you’d kept them.” He tells you the same things about emails, which is why your inbox is such a mess.
“You really should serve the full range of clients,” he says. “If you don’t, your business will be boring. And if you don’t do it, someone else will do it and one day they’ll put you out of business.” And with that you forfeit the power of focus in favor of over-extension and diffusion.
After a while, you turn to Fear to help you out of the mess you’re in. “Look,” you say, “we’re in over our heads. We’re all over the place!”
Faithfully, Fear advises you to work harder. “You don’t have a choice. Keep doing what you’ve always done. If you stop, you’ll lose Joe, a very important client.”
As an entrepreneur with a dream, you need to sharpen your capacity to detect this devil. You must learn to discern between a logical truth and a Fear-inspired illusion.
How do you do that?
One way is to notice your gut. Notice when you’re feeling tense. Notice when you’re feeling forced or pressured. That’s almost always a clue that you’re buying Fear’s latest story.
When you catch yourself, here’s what you must do:
- Remember: there is a way. If you want something bad enough, you can get it. So ask yourself, “If my life depended on this, what would I do to get it?” Or, “If my current option were taken from me, what alternatives would I come up with?
- Remind yourself of that wise comment of George Bernard Shaw:
“The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”
There’s no hope for your entrepreneurial dream as long as you allow Fear to talk you into being “reasonable” (however Fear has the chutzpah to define that for you).Ask yourself: “What would I do if I was a tad more unreasonable?”
- Surround yourself with companions other than Fear. Fear thrives best in a vacuum. He’d like nothing more than to have you all to himself. But if your day is filled entertaining wiser folks, there’ll be no room left on your calendar for Fear.
One of the things I like most about our Plenty of Clients 100 Day Sprint is the positive energy cultivated by a group dynamic. My team, plus all the program members, are all on your side, all in your corner.
And just as important: To create a consistent flow of ideal clients, you need to be able to say “No!” to all the things Fear says you “need” to do.
But it’s impossible to say “No” before you have a simple, repeatable process that DOES work.
And that’s exactly what you build – with our help – in the Plenty of Clients 100 Day Sprint.
Go take a look at the Plenty of Clients 100 Day Sprint here.
And then request an application.
Dov Gordon
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