Your products and services solve very specific problems for your customers. Right?
But if you’re not talking about those problems in your marketing and selling strategies, then what you DO say sounds like blah, blah, blah to the very customers you want.
Listen in to excerpts from a coaching call I recently had with a client member of my 12 Weeks to Your Ultimate Selling System Coaching Program.
You’ll learn how to peel off the layers and zero in on the problems your customers really want solved. When you speak to the specific problem THEY most want to solve, instead of “blah, blah” it feels like you’re calling them by name!
[ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/P-cast-2010-11-3-Eavesdrop-Focus-on-Specific-Problems.mp3″ url_ogg=”” align=”none”]
Right click here to download the .mp3 .
This client is a chiropractor who grew tired of “being invisible” in his market. He took me up on a free “Attract First-Rate Customers” Strategy Session and realized that what he most needs is not another fad, tactic or gimmick, but a clear overall system and plan.
Let me know what you think below.
Dov
PS – In this session, I refer to my workbook-manual “How to Systematically and Consistently Attract First-Rate Customers.” If you’re ready to become strategic and systematic about attracting customers to you – and you want a step-by-step fill in the blanks workbook, go have a look and give it serious consideration.
