I’m glad I’m not a cheetah.
A cheetah’s life is almost a cosmic joke.
The cheetah runs faster than any animal on earth. This speed enables it to hunt and kill and have something to eat.
It’s body stores no fat. This keeps it thin and muscular so it can run at top speeds
Sounds pretty good, right? I know many people who’d like to be all muscle, no fat.
But there’s a downside: Since it’s body stores no fat, it feels always on the verge of starvation.
And so the life of a cheetah looks like this:
“I’m starved! Good thing I’m thin so I can run fast and catch me some gazelle. Mmmmmm that was a good one, but I’m still starving! Gotta go catch me another gazelle.”
She stores no fat so she can run so she can eat so she can live till tomorrow with a feeling of near starvation so she’s thin enough to run and hunt again.
And it gets worse! After running so fast the cheetah is so exhausted that a lion or hyena will often saunter by and snatch the freshly killed gazelle.
Sounds an awful lot like my early days in this business. Running around in circles, frustrated and broke. Every now and then a little bit of success. Just enough to keep me in the game. Not enough to store up any fat.
We humans need some stored up ‘fat.’ We need time to think, to read, to reflect and to contribute.
It’s the extra fat that allows you to do something special with your wife, your kids and others dear to you.
It’s that extra fat that enables you to have time to take care of yourself. Body, mind and spirit.
For a small business entrepreneur, the key to acquiring and storing up ‘fat’ is having your very own steady, consistent, predictable flow of ideal clients.
My 1-1 clients get the best of me. But there’s a dirt cheap way to get my help on a daily basis. And it has helped many entrepreneurs stop living day-to-day for the kill and start to enjoy living with some fat.
It’s my Manual – called “How to Systematically and Consistently Attract First-Rate Customers.”
Go get it now. I recommend the middle option – it comes with a free month in my Oasis Forums where you can get my hands-on help as you build your marketing and selling system.
Go here to read what you can expect.
Come inside and join the fat lions. Sure beats being a cheetah.
Dov Gordon
