If Patrick Stroth could do this in the insurance business… you could do it in yours.
What did he do?
He learned how to stand out. And he’s been enjoying double-digit growth as a result.
Listen to my conversation with Patrick:
right-click here to download
Insurance is one of those undesirable items.
I take a backseat to nobody in a couple of the niches I perform in. But even though we were good at it, we'd hit a limit...
It was really frustrating and it's painful because I really believe in this industry. It does tremendous good. At the same time, you feel guilty, you feel reluctant... I'm passionate about it - but how can I convey this, I don't want to fool anybody...
And it was literally soul crushing, because you feel like a peddler, and a really bad one.
We got advice from other marketing professionals to use subject lines such as "Top 5 mistakes boards of directors make" or "Six benefits of D&O you didn't know were out there..."
We were screaming from the mountaintops.
Standing back, years later, it's the same message that my competition still has out there. And I can see where they're hitting the rocks and we've made a couple of breakthroughs.
I encourage you to listen to my entire conversation with Patrick.
Because if Patrick can do this in insurance, you can do it as a consultant, coach or other expert.
Dov Gordon
