Mental junk from my 20s
For years, I read the books, but didn’t act on what they told me to do. I’m not sure why. Part of the reason was because I didn’t really believe it was that simple. There must be something far more complicated I hadn’t yet discovered. Part of it was mental junk about “Why should I…
Scared like everyone else. BUT…
Recently someone we’ll call James unsubscribed. He left a note explaining why, which I appreciate. His reason: “Nothing new. Same old marketing stuff. Nothing original.” Fair enough, because there are two reasons people study marketing: 1. It’s entertaining. 2. It will change your life. If you’re reading for entertainment, no question about it – others…
A little thinking skill that will change your life
You’d think we humans would find this easy. But it’s HARD. I’m talking about a simple thinking skill: Knowing what you want. Nearly everyone who grabs one of the five free “Consistent Flow of Customers” strategy sessions I do each month makes the following mistake. I’ll ask: “If you could have it any way you…
This guy was doing a Rubik’s Cube during services…
There was this guy standing in synagogue doing a Rubik’s Cube during services yesterday. I’d been looking around the room when I noticed him and realized what he was doing. And where. And then I saw he knew what he was doing. The colors started lining up. And then he was done. He put it…
Flak from his wife, but he still bought…
When you finally ‘get’ that there is a process for creating a consistent flow of customers, and it starts to work for you – you feel like a different person. You feel like you can actually trust yourself to make things happen in your life. Like my client Dr. Reuven Rosenberg, who helps people with irritable bowel syndrome.…
The World-Famous Castles on Quicksand Marketing Method
Back when I was clueless, I spent lots of time doing big things that got me nowhere. Don’t know if you heard of Larry Huston. He used to be SVP of Knowledge and Innovation at a little company called Procter and Gamble. $80+ billion in annual sales. Larry developed the famous open innovation model that…
Entrepreneur Magazine caught me ranting again…
I was quoted in Entrepreneur Magazine this month, ranting about some of the things you’ve probably heard me say more than once. To read the full article, click here: “How to Be Your Own Boss” Here’s an excerpt of the part where I was quoted: “The most important thing people need to know when they…
Driving Teacher Takes Wrong Turn – Ends Up Circling Roundabout in Perpetuity
Neil, based in the UK, writes in deeply frustrated: “I am a driving instructor, competing in a business that has had a 20% drop in the birth rate during the nineties and a 25% increase in driving instructors in the last two years. The figures do not add up. There is a price war going…
Tom Z. and I talk about how he sells his $25,000 coaching program
UPDATE: 2011-11-21 : At the time of this video, Tom had just begun using the system we developed. Since then, the results reported have become more or less consistent. The most significant point is that Tom now has a simple, repeatable process that works where before he was shooting from the hip. And you…
The change you want must be clearer than the path you’re on.
Now, click here because when you have plenty of customers, your business becomes fun again. — Liked this video? Please share it on Facebook, Twitter and via sandwich board. Dov