If you’re in the greater NYC area, and you want to meet, read this now.
I love Manhattan. And I love you people who read my emails and articles. (Well, most of you.) From April 24th – May 1st I’ll be in New York City and if you’re close enough to come into Brooklyn or Manhattan, let me know. I’ll be setting aside a few block of hours for meeting…
The right and wrong way to have clients fall into your lap
A tale of two women entrepreneurs. Both bought “How to Systematically and Consistently Attract First-Rate Customer” – also called “The Manual.” (Check the email that sent you here for a coupon code that will give you a discount when you order the Platinum version.) The first who we’ll call “Sue” recently emailed me saying “As…
Everyone knows you need to pick a niche. So why have so few done it?
Everyone knows you need to pick a niche. So why have so few done it? Two reasons that I can see: Fear that you’ll pick the wrong niche and lose out on clients you could have had. Marketing experts make the process of picking a niche waaaaay more complicated than it actually is. So even…
How to never again work with clients you don’t like
Imagine watching your business plummet – over night – from $20,000 a month – to $1,000? That’s what happened to “Matt” in 2008 when his business was hit hard by the financial meltdown. Ouch. So Matt resolved to never be caught unprepared again. Security was important to him and being too dependent on any one…
Clients are drawn to confidence. Here’s the secret to true confidence.
Your ideal clients are drawn to you when you are calm, clear and confident. When they see that you’re not winging it. And not hungry for a sale. They see you know what you’re doing. That what you sell is the result of experience and thought. And that they can put it to their advantage.…
THIS is living. Not lounging on a beach or mere luxuries.
Joel, a friend with an office down the hall, just came back from New York. He’s from London, lives in Israel and this was his first time in the Big Apple. He went with his wife and their three year old. As they emerged from Penn Station onto a crowded Manhattan sidewalk, their little boy’s…
Webinar – Marketing that Works – The chain of conversion
Ever gone fishing and caught nothing? Most likely someone handed you a pole, some bait, pointed to a creek and said “This is how you catch fish. That’ll be $50.” And sent you on your way. These guys are deceptive because it looks like they’re teaching you how to fish. But really, they’re taking your money…
Help me please – Where do you get stuck when talking about what you do?
Do people get excited when you tell them what you do? Do you express yourself with clear confidence? Or do you feel at a loss for words that express with elegance and finality why you’re different. And how someone’s business and life will change when they hire you. You’re probably very eloquent when you’re doing your…
Eavesdrop: Why your marketing works when it works and doesn’t when it doesn’t
Eavesdrop as I explain to a small business entrepreneur why he’s going in circles with his marketing. This is an unedited clip taken straight from a free “Consistent Flow of Customers” strategy session. [ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/2012-2-1-Why-tactics-work-dont-work.mp3″ url_ogg=”” align=”none”] Right click here to download the .mp3 . Each month I give away about five free “Consistent Flow of…
The most important decision you’ll make today
Today, something new. A video, at a local ruin where I share some wisdom from a ninety-four year old book. And I’ve opened up applications for February’s free “Consistent Flow of Customers” strategy sessions. Just click the link: http://dovgordon.net/survey-pre-strategy-session.html