Converting Visitors to Clients
While I’m traveling, here’s an article from my colleague Peter Sandeen. I’ve seen the results of Peter’s copywriting, including a case where his salesletter generated 500% more sales than it’s competitor in a split test. — Thank you! Dov You’ve done your homework; you know how to get visitors to your site. But if…
Pictures from our NYC Meetup
Hello from New York City! I hosted a small meetup last Thursday night in the lobby of the Roosevelt Hotel in New York. Right under the portrait of Colonel Roosevelt. If you’ve been around here awhile, you know I study the US presidents, with Teddy Roosevelt being a particular favorite. Here’s me standing under a…
Today: Tera Maxwell interviews me at The Prosperity Summit
I’m getting on a plane to NY in just a few minutes – I should be over the Atlantic when you read this. A few weeks ago I was interviewed by Tera Maxwell together with 20+ others, each sharing ideas about what it takes to be prosperous. While many of the others, I believe, talked…
How Raj turned a $6,500 project into a $32,000 one – paid up front
The other day I got on Skype with my client Raj Varatharajan, owner of a premium web design firm in Sydney, Australia. I had asked Raj to share the story of how he led a prospect who had $6,500 budgeted for a new website to spend $32,000 instead. And pay it all up front. The…
Update re: “Write Emails > Get Clients!” mini-workshop – live in NYC.
Most consultants never earn enough money. And, most consultants rely on networking and referrals for most of their business. Now, if you’re into following the herd, you’d see this research and conclude, “OK, I need to spend more time networking and trying to squeeze out referrals.” But if you’re into striking at the root while…
If you were a successful corporate executive, but struggle as a consultant…
In the past week, I’ve interacted with a number of subscribers via email. One confided in me this: “…I began consulting in January 2012. I was laid off from a corporate job as a marketing and communications manager in Dec 2011 and just sort of dove right in without a real plan. Things went pretty…
“We lived a free and hardy life, with horse and with rifle…”
“It was still the Wild West in those days, the Far West.… It was a land of vast silent spaces, of lovely rivers, and of plains where the wild game stared at the passing horseman. It was a land of scattered ranches, of herds of long-horned cattle, and reckless riders who unmoved looked in the…
I’m coming to New York – and I’d love to meet you.
As I did last year this time, I’ll be coming to New York and I’d love to meet you. Last year I met up with some clients, customers and subscribers in a collection of small mastermind groups at places I used to frequent. Barnes and Noble, Union Square. Starbucks. Nat Sherman’s. And some good restuarants.…
The two parts to creating that consistent, predictable flow of ideal clients
There are two parts to creating that consistent, predictable flow of ideal clients: 1. You need the skills and systems. 2. You need the right attitude and behaviors. The skills without the behaviors will mean you will be inconsistent. You don’t implement what you know how to do. The attitude without the skills means you’re…
The difference between a trip and a vacation
They say that the difference between a trip and a vacation is that a trip is with the kids – and a vacation is without. Well, I write this at 6:00am, ahead of the last day of a three day family trip to the north of Israel. And “they” know what they are talking about.…