High school memories can be painful.
I was not one of the popular kids. I distinctly remember wondering “Why is it that when Cool Dude cracks a joke everyone laughs? Even when it’s not funny. But if I would crack the same joke, they’d roll their eyes and snort.”
One day I had a sudden epiphany. I realized that people respond to me because of the totality of how I present myself. You relate to your friend Bob one way, and Larry another way. You are incapable of treating Bob as Larry or Larry as Bob.
Therefore, I reasoned, if I change, even a little, people will have no choice but to treat the new me differently. And so it was.
It’s been an encouraging insight ever since. Every small change forces others to relate to me differently. As I grow, there’s an equal and opposite reaction from others.
In high school, the first change I resolved to make was to never say or do anything simply for attention. I resolved that unless I had some other reason for saying or doing something, I would keep quiet.
This was a change. And the way people treated me changed. They had no choice.
All this was nice, because it helped me realize that the power lies with me.
Too many entrepreneurs fail to harness their power. They think “I need to hire a new salesperson.” Or “I need a new website.” Or “I’ll pay $5,000 a month to the nice people at the call center to set up great appointments for me.” Or “We need a killer booth at the conference.” Or… On and on.
A week doesn’t go by without me speaking to an entrepreneur who has given away his power. He’s placed his hope in some tactic or someone. And months or years later, he’s still struggling and disappointed.
Why?
Because until YOU change, you’ll keep getting the same reaction from your market.
If your message is uninteresting to them, it doesn’t matter if it’s delivered by a new website or an old one. By this salesman or that one. A fancy conference booth or a simple one. By you or by a call center employee.
Fortunately, the power lies with you. Change to a message rooted in a deep understanding of your ideal clients, and those clients will start to pay attention. They’ll call you up. They’ll send you emails.
And when they hire you they’ll follow your advice. That’s not only financially rewarding, but personally fulfilling as well.
If the clients you want most are not consistently reaching out to you, you need to change something fundamental, not just your tactics. And if you meet certain qualifications, I can help you make that change – and create a consistent, predictable flow of ideal clients for yourself.
It’s the beginning of June. Each month I give away about five free “Consistent Flow of Customers” strategy sessions. We’re now accepting applications for the June sessions.
To apply for a “Consistent Flow of Customers” strategy session, click here
Requirements: (1) You know you should be able to add $100,000 or more to your income this year. (2) Doing so is your number 1 priority. If yes, then head over there and apply now.
Dov Gordon
PS – How was your high school experience? Did you learn anything that has stuck with you? What do you think of my lesson? Comment below…
Dov Gordon
