You’d think we humans would find this easy. But it’s HARD.
I’m talking about a simple thinking skill: Knowing what you want.
Nearly everyone who grabs one of the five free “Consistent Flow of Customers” strategy sessions I do each month makes the following mistake.
I’ll ask: “If you could have it any way you want it and didn’t have to worry about how to make it happen, how much do you want to be earning a year from now?”
And I’ll get an answer like “$150,000.”
“Why $150,000?”
“Because if I can get up to 30 billable hours per week, then I should be able to reach $150,000.”
Okay. Let’s analyze what’s wrong with this THINKing. And why it’s keeping him and millions of others stuck.
Also, I’ll teach you a simple thinking skill you’ll start using every day – and your life will never be the same.
What this guy just did was confuse WHAT he wants with HOW he’ll get it.
The question was “If you could have it any way you want it and didn’t have to worry about how to make it happen, how much do you want to be earning a year from now?”
To answer this question, he began by looking at where he is today and extrapolating forward. But that’s what he thinks is POSSIBLE. Not what he WANTS.
Before letting himself dream, he asked “Well, HOW will I get there?”
It’s saying “I don’t know HOW I can get what I really want, so I’m going to settle and aim for something less.” Got it?
So now his target is something he doesn’t really want. But he figures it’s the best he can hope for.
So now he’ll lack the passion. And he won’t be willing to take the risks because who wants to take risks for something you don’t really want?
When passion is out, fear steps in to lead. And our friend the entrepreneur, who has so much to offer to so many people will stay stuck.
Remember I told you that it’s not enough to learn techniques and tactics – and that you need to learn how to THINK?
Well master this WHAT / HOW thinking skill. Practice separating the two. When you’re talking about WHAT you want, don’t talk about HOW. And when you’re talking about HOW, make sure you first know exactly WHAT.
This little skill will change your life because it frees to finally focus on what you really, really want. That unleashes your passion. Helps you overcome fear. And keeps you focused on only what matters. (Which helps you stay out of the grip of the well meaning but dangerous marketing plumbers.)
My advice to you – learn simple, practical THINKing skills. It will change your life and brings you customers.
What do you think? Let me know below.
