To create a consistent flow of your ideal clients, you need:
– To be clear about the qualities and characteristics of your ideal client.
– To decide you’ll go after them.
– To figure out HOW to get in front of them.
– To know what to SAY to gain their attention and interest.
– To earn their trust by sharing your ideas in a way that leaves them thinking, “Wow. I’ve never heard it presented quite like you just did! You make a lot of sense!”
– To lead them through an elegant sales conversation, ending in an “Easy Yes! Offer” – on the spot or via proposal.
– To accept their money and get started.
None of this is complicated. But if you’re not a “natural” marketer and salesperson, none of this is *easy,* either.
For example: If you can help many kinds of people in many ways, there’s a good chance you’re not clear about the clients you want most.
If you’re not clear about the clients you want most, then you’re not CREATING the business you want.
Every day, you’re REACTING rather than BUILDING.
You’re trapped in “faint indecision.” As Goethe said:
“Faint indecision brings its own delays,
Whole days are lost lamenting over days.
Are you in earnest? seize this very minute
What you can do, or think you can, begin it:
Boldness has genius, power, and magic in it.”
Faint indecision brings delays.
Days become months. Months become years. Years become a lifetime.
—
My little firm is remarkably good at helping experts, consultants and small firms to narrow their focus onto your ideal clients.
We help you get it done in about a week or less.
And then we help you build a custom plan for finding them, engaging them and closing them as clients.
Suppose you got focused. Clear and committed and going after your ideal clients with confidence…
…Would your income in the rest of 2019 and 2020 stay the same – or go up considerably?
I know the answer.
You know the answer.
And so if you know you’re ready for some first-class help, grab a slot on my calendar. <—
We’ll get to know each other and decide if you’re someone I can help grow before this year is gone.
Dov Gordon
