One of the participants in today’s sold-out Your Marketing Helium live web workshop wrote me about how he helps his clients break through revenue ceilings. But he can’t seem to do that for himself.
Is he a fraud? An imposter? Should he toss his business card in the fireplace and touch up the old resume?
People poke fun at the shoemaker who’s kids go shoeless.
The web designer who’s site is overdue for an overhaul.
The marketing consultant who needs more clients.
They snicker: “Hey, who do you think you are? You can’t even get your own stuff into shape.”
The implication: “You must not be as good as you think you are, or you’d have all your stuff in order.”
It’s a situation that brings on the old Imposter Syndrome. You second-guess yourself.
But all this ignores important truths:
– You’re often too close to your own situation. It’s understood that a dentist won’t work on his own teeth. It’s just as true that even a veteran marketing consulting needs to hash it out with another.
– Even when you’re really good at what you do, there are tangential factors and skills that you may have not mastered yet. And you’re going to need someone who can help you see them. And master them.
– You can be world class at what you do – but to turn your expertise into a profitable business you must create simple systems. For marketing. For operations. For finances. And this is a learned skill all of its own.
There’s a myth of the entrepreneur who does it all alone. He conquers hills and is surrounded by adoring, obeying underlings.
The Reality is that the successful entrepreneur is someone who is surrounded by people who both respect him for who he is and what he can do. And they can also recite you a list of flaws. Shortcomings. And follies.
And it’s those unseen around him who help him compensate and succeed.
For a small group of elite experts, consultants and other entrepreneurs selling B2B, my Plenty of Clients Mastery Program serves this purpose.
If you think you might qualify, go here and schedule a free “Consistent Flow of Clients” strategy session with me.
There will always be those who snicker, but the last laugh can be yours.
Dov Gordon
