“I don’t need high-priced coaching right now.  But some ‘coaching-lite’ would be perfect.  
…Where can I find that with someone I trust?”



There’s a time for coaching that’s all-in.

But there’s also a time for “coaching-lite” – where you have access to courses and training on relevant skills,
+ an experienced leader who will answer your questions,
+ a small community of other doers so you can compare notes and learn from each other.

Oh…  and with no long term commitment!

Does this resonate?

If yes, then read on!

By now, you’ve likely found my free material to be thought-provoking and helpful.

You may have noticed that I’m not driven by a desire to grow and scale my business.  This offers many advantages – both for me and for you.

I WANT to keep it small while working with people I enjoy.  And have time-freedom as well.

And so I can serve you in ways that a coach who wants to grow and scale can’t afford to do.  (And probably isn’t interested in, either.)

And so, for a VERY limited time, I’m taking a small number of people into my “coaching-lite” program.

It includes:

  • Thousands of dollars of training that you can digest all at once, or visit on an as-needed basis.
  • 1-1 live coaching with me
  • Personal feedback on your progress

The price is a bargain.

Why?  I’ll explain when you message me and tell me a bit more about yourself.

I may suggest we get on a quick call, because I need to be sure this is right for you – AND for me.

NOTE:  When you get in touch, I will make NO attempt to “sell” you on this.  

Even if I was someone who likes to “hard sell”, it just not worth my time.  Someone who has to be “sold” is, by definition, not a fit for this.

SO:

  • If you are building a business on the back of your valuable skills and experience
  • If you market and sell B2B
  • If you feel you’d gain from clarity about your business model, refinement in your marketing and selling processes, your offers, etc. 
  • And if you don’t need full-on coaching, but “coaching-lite” would be perfect

THEN… click here to learn about my Pay-As-You-Go Coaching.

Dov Gordon

Two people can speak the very same words.  But one is being smart.  The other is fooling himself.

These are the words:

“I’m going to try and figure it out myself.”

The first guy is being smart.  Why?  Because he’s fresh. 

Maybe he just left a successful corporate career, or whatever, and opened shop as a consultant, coach or other expert. 

He honestly believes he can make it on his own.

Who knows, maybe he will.  And as long as things are humming along, he might as well try.

If he fails, he’ll have a better understanding of what he’s missing.  More humility and a readiness to learn from whoever he turns to later on.

The second guy is fooling himself.

He’s the one who already knows he needs help.  Even if he’s doing well, he knows outside help will get him there faster.

But he’s afraid of the price of the help.

So he puffs himself up and says, “I’m going to try and figure it out myself.”

He’s fooling himself.

What he’s really saying is, “I’m too scared to invest in the help I know I need.”

His fear is greater than his desire. 

To get what you want, your desire must be greater than your fear.

Here’s the golden mean:

If you don’t see a clear path from where you are to where you want to be, get the help.

The Path of Mastery winds through a variety of apprenticeships.  If you’re going to grow, it’s a must.  Only average folk try to avoid it.

It may not be easy. 

But neither is looking back in your old age at the life you could have lived – if only your desire was greater than your fear.

I’ve been talking to you for a while about Alchemy Networks and becoming an Under-the-Radar Leader. 

I believe that for many, it’s the best path to a consistent flow of ideal clients.

So if a new client is worth $10,000, $100,000 or even more, and you don’t yet have a consistent flow of clients…

Maybe it’s time for your own Alchemy Network?

Maybe it’s time to stop going it alone?

If you’re ready to explore what this might look like for you, click here to grab a time on my calendar.

Do you have the confidence and courage to go where the experts before you were afraid to go?

Did you know that before Michelangelo, two other leading sculptors said the project can’t be done?

If you ever feel that you should be able to do something, but then you second-guess yourself because the “experts” are all doing something else…

Then this video is for you:

The worst is when you’ve done everything right – had a good conversation with a great prospect – but then watch it all fall apart at the very end.

—->> Don’t send another proposal before you watch this video.

(watch on LinkedIn or YouTube)

7 minutes.  

And it can save you months of disappointment and make you tens of thousands of dollars. Or more.

Dov Gordon

PS – Pro athletes, when they want to up their game, get a coach.

Pro consultants, when they’re ready to up their game, do the same.

Check out what I’m starting on Sunday…

A common question I get about building an Alchemy Network is this: 

“But, Dov, I don’t think that [my ideal clients] would want to join a network with their competitors. 
They would certainly be interested in collecting information but much less prone to share/create/emit information.”

Excellent question.  Here’s my answer:

First, you need to know this:  My entire business, for the last 10+ years has been built on an Alchemy Network – comprised of competitors.

Any time you bring people together, there will be some concern about confidentiality.  That’s reasonable.

Still, every industry has associations. And the associations have events.  And people mix and talk and share.  Sometimes on a panel and other times over drinks.

People are willing to share – up to a point.

And I think you can build a group around what they would be willing to share.

Especially when you attract the right members.

I’m convinced that building your own Alchemy Network is the best way to become an Under-the-Radar Leader in your industry.

Owning the network, is like owning the casino – the odds are always in your favor.

It’s like owning the platform – Microsoft Windows, or iOS rather than merely a great app.

And on Wednesday, January 15th, 2020, I’m doing a one day workshop in Amsterdam for a small group of consultants.

The Amsterdam workshop is 50% sold out! We have room for only 8 – 10 people MAX.  Because it will be highly interactive.

We’ll spend the morning designing your Alchemy Network. 

And in the afternoon, you will LAUNCH it.  You’ll invite your first group of members before the day is over.

It’s called “The Under-the-Radar Industry Leaders 2020 Workshop: Amsterdam”

WHO should come?

– If you sell a high value service, or product+service combination…

– If your ideal clients usually need to get to know you – build a relationship – before they’re ready to hire you…

– If your ideal clients often need to bring others on board to decide to work with you…

If any of these are true, then building your own Alchemy Network is a brilliant but rarely-used strategy you should use.

When relationships drive revenue (and they almost always do!) you need a leveraged way to create, curate and convert those relationships – at a pace that works for each client.

Not only that, but you can create a brand new six-figure income stream – just from your own Alchemy Network.  That’s being paid to market yourself to your ideal clients. (Ask me about it.)

WHAT NEXT?  Email me and tell me you want more details.

I’ll send them over.

Dov Gordon

PS – What if you just can’t make it to Amsterdam for January 20th – but you DO see the brilliance of building your own Alchemy Network?

Well, you should check out my Under-the-Radar Leaders’ Network.  

You can join that from anywhere.  Although you will need to qualify.  So have a look, and email me so we can determine if you qualify.

“Amsterdam?  In January of all times?  Why?”

Well, it may be cold.  And it may be rainy. 

But in one small conference room, it’s gonna be HOT.

For one day, I’m going to be meeting with a handful of consultants and helping them design and launch their very own “Alchemy Network.”

Maybe you saw my free training – explaining how to get ideal clients, consistently, by becoming an Under-the-Radar Leader in your industry.

The best way to do that, is to build your own Alchemy Network.

This day in Amsterdam will be a day of DOING.

We’ll spend the morning designing your Alchemy Network. 

And in the afternoon, you will LAUNCH it.  You’ll invite your first group of members before the day is over.

It’s called “The Under-the-Radar Industry Leaders 2020 Workshop: Amsterdam”

WHO should come?

– If you sell a high value service, or product+service combination…

– If your ideal clients usually need to get to know you – build a relationship – before they’re ready to hire you…

– If your ideal clients often need to bring others on board to decide to work with you…

If any of these are true, then building your own Alchemy Network is a brilliant but rarely-used strategy you should use.

When relationships drive revenue (and they almost always do!) you need a leveraged way to create, curate and convert those relationships – at a pace that works for each client.

Not only that, but you can create a brand new six-figure income stream – just from your own Alchemy Network.  That’s being paid to market yourself to your ideal clients. (Ask me about it.)

WHEN:  Wednesday, January 15th, 2020

WHERE: Amsterdam, The Netherlands

WHO:  Dov Gordon and 4 – 8 consultants who are great at what they do. And want to leverage the relationships that bring them clients in 2020.

WHAT NEXT?  

​​​​​​​Hit reply and tell me you want more details.

I’ll send them over.

Dov Gordon

PS – If you can’t be there, but you know someone who might be interested, please introduce us by email.  I’ll treat them well.

PPS – As I said recently, networking can work – but it can also be very slow and frustrating.  UNLESS you own the network.

Owning the network is like owning the casino – the odds are heavily in your favor.

“Tyler” was earning $200,000 a year as a graphic designer.

Now, $200k is nice.  But in 2018, (when this story takes place) when you’re competing with cheap design sites all over the world – that is VERY nice.  And very rare.

Still, Tyler felt he could do better.  “I should be able to get to $500,000. But how?!”

The answer seemed to show up in the form of a consultant named “Edward.”

Edward looked the part. Played the part.  And with absolute certainty, promised to help Tyler get to $500,000 a year.

Edward wasn’t cheap.  Getting his help would cost Tyler $40,000.

But getting to $500k would be worth it.  Totally worth it.  Right?

So Tyler did it.  He paid the $40,000 and they got to work.

…

Edward laid out a plan.  And then told Tyler to immediately stop everything he had been doing.

“Tell all your clients that you’re no longer available.  And instead, focus 100% on building this NEW thing I’m showing you.”

And Tyler, trusting, and wanting to believe, did as he was told.

…

But after six months with no sales, and a family that hadn’t stopped eating and kids who hadn’t stopped growing, he HAD to go back to his old clients. 

Edward’s grand ideas didn’t deliver.

What is remakable is that in less than a year after that, Tyler managed to build himself back up to where he’s doing $200,000 a year.

And he’s still trying to figure out how to get to $500,000.

…

I listened to Tyler, mesmerized.

Not because he’d invested $40,000.  I’ve done that myself, and it was worth every penny.

But because of the advice he’d received – and followed;  the advice to just STOP everything that had been working!  To me, it was MADNESS!

“Tyler, when Edward told you to stop everything, was there this little voice, deep down trying to get your attention… trying to tell you ‘Tyler, you imbecile!  That’s MADNESS! Don’t listen!”

Tyler was quiet for a full minute as he mentally went back in time.

Finally, he said, “You know, Dov, you’re right.  Yes, there was a little voice telling me that wasn’t a good idea.  But I buried it.  I refused to listen to it.  Because I so wanted to believe Edward would take me to the Promised Land.”

…

“The good news, Tyler, is that you’ve just learned an very, very important lesson: To listen to that Little Inner Voice.  It cost you $40,000.  But if you heed that Voice, it’ll bring you far more than that in the years to come.”

…

There are several important lessons in that story.

One is to listen to your own Little Inner Voice.

But as big as that one is, and it is BIG, there’s a BIGGER lesson we must all take to heart.

This:  No one is coming to save you.

No one can do it for you.  But nor can you do it alone.

Edward may have deeply believed he was giving right advice.  And maybe his ideas worked for others.

But Tyler knew something was off.  It had been his responsibility to face it. 

Instead, he buried it.

…

To build the future you want, in 2020 and beyond, you’ll need to heed your Inner Voice. 

Both when it tells you “You SHOULD do X.”  And when it tells you “DON’T do Y.”

That little voice will always be competing with an illusion you will desperately want to believe.  

Take responsibility.

Heed the voice; Ignore the illusion.  When you do, miracles will happen.

That’s the only way to create what you are here to create.

That Little Inner Voice is telling you what you CAN do next year.

It’s also telling you WHERE TO GO FOR HELP. Because while no one can do it for you, none of us can do it alone.

Heed that voice.

And make miracles in 2020.

Dov Gordon

PS – If you’ve been on my list for a while, it may be that you should join me now as a Founding Member in the “Under-the-Radar Leaders’ Network.”

There’s a good chance your Little Inner Voice will tell you to do it.

And equally, that your brain will argue back with all the reasons why you shouldn’t. 

Why you’re not ready.  Why Dov isn’t the right one… Why it’s a bad idea, anyway.  Etc…

But if that Little Voice is calling to you, heed it.

It’s the first step in creating your own miracles.

Click to learn about the Under-the-Radar Leaders’ Network.

—

PPS – Let’s connect on LinkedIn, where I’ve been having some valuable conversations with subscribers.

Be sure to include a note telling me you’re a subscriber – so I know to accept it.

-> Dov Gordon on LinkedIn

“What excites you about working with your clients?”

Not – what are you good at?

Not – what do you specializing in?

The podcast host asked me what excites me.

And this is what I said:

I love freeing people who spent years mastering valuable skills, and wonder – why can’t I get clients?

Because that’s what excites me.

To work together with smart consultants and experts… getting them to where they are well-paid consultants and experts!

To say to people who have been using a machete to shave for years, and tell them –

“PUT DOWN THE MACHETE!

“There’s a better way. An easier way.”

And then to lead them there.

What gets me excited is their excitement, the moments when they realize they can do what they love, earn more and make a big impact… without changing their personalities or drowning in minutiae. 

Have you been using a machete to shave? 

It’s time to put it down.

More tomorrow.

In the meantime – if you’d like to talk about how you can start getting more clients within the next 4 weeks let’s talk!   Click here and grab a slot on my calendar.

Dov

PS – the podcast interview I mentioned is here. Worth a listen.

To create a consistent flow of your ideal clients, you need:

– To be clear about the qualities and characteristics of your ideal client.

– To decide you’ll go after them.

– To figure out HOW to get in front of them.

– To know what to SAY to gain their attention and interest.

– To earn their trust by sharing your ideas in a way that leaves them thinking, “Wow.  I’ve never heard it presented quite like you just did!  You make a lot of sense!”

– To lead them through an elegant sales conversation, ending in an “Easy Yes! Offer” – on the spot or via proposal.

– To accept their money and get started.

None of this is complicated.  But if you’re not a “natural” marketer and salesperson, none of this is *easy,* either.

For example: If you can help many kinds of people in many ways, there’s a good chance you’re not clear about the clients you want most.

If you’re not clear about the clients you want most, then you’re not CREATING the business you want.

Every day, you’re REACTING rather than BUILDING.

You’re trapped in “faint indecision.”  As Goethe said:

“Faint indecision brings its own delays,
Whole days are lost lamenting over days.
Are you in earnest? seize this very minute
What you can do, or think you can, begin it:
Boldness has genius, power, and magic in it.”

Faint indecision brings delays.

Days become months. Months become years.  Years become a lifetime.
—

My little firm is remarkably good at helping experts, consultants and small firms to narrow their focus onto your ideal clients.

We help you get it done in about a week or less.

And then we help you build a custom plan for finding them, engaging them and closing them as clients.

Suppose you got focused.  Clear and committed and going after your ideal clients with confidence…

…Would your income in the rest of 2019 and 2020 stay the same – or go up considerably?

I know the answer.

You know the answer.

And so if you know you’re ready for some first-class help, grab a slot on my calendar.  <—

We’ll get to know each other and decide if you’re someone I can help grow before this year is gone.

Dov Gordon

One of the hardest things about running your own consulting business is when you don’t know where your next clients are coming from.

If you gave up a good corporate job to do your own thing, I’m sure you left to have more freedom, time with your family and, well, fun.

The freedom is good.  More time with your kids is good. Travel is good.

But not knowing where your next paycheck is coming from… that’s not so good.

It’s made worse if you’re working really hard, but your marketing feels ad-hoc; haphazard.

And if you’re not sure exactly what you should be doing to get those clients, consistently.

Well, I know that a simple plan will get you the clients you want.

And some parts of that plan – you already have.

Other parts – if you know exactly what they are – well, you’ll be able to fill them in.

So I created a free Self-Assessment to help you.

It will take you 90 seconds to fill out.

And then you’ll be sent to a video where I walk you through each question – and amplify the significance of each piece.

—>> Click here to take my NEW self-assessment:
 Help! I Don’t Know Where My Next Clients Are Coming From! <<—

Whether you’re a recent corporate refugee looking to go from $0 to $100k with your hard-earned expertise.

Or if you’ve been on your own a while and you want to grow that $100k to $500k – with consistency.

If you have a valuable skill-set, this self-assessment will help you spot the holes in what you’re doing now.

So you can build your own simple plan for bringing in ideal clients.

Dov Gordon