The “Run uphill into gunfire and dive naked into icy waters” client attraction method
So as you may have figured out, the ‘strange’ boy I wrote you about the other day was the great Theodore Roosevelt. And the quote is from his exceptional biographer, Edmond Morris in “The Rise of Theodore Roosevelt.”
One of TR’s greatest strengths was that he really didn’t care what anyone else thought about him. He believed he was here to leave a mark and he set out to do so at every possible opportunity.
And most of all – he knew that to get what you want in this world, you need to take a bit of a risk where the people around you choose “security.”
And this is where most entrepreneurs get stuck.
Often without conscious awareness, you do not jump at the opportunity before you because it scares you!
It costs more than you budgeted.
Or if you fail, you might let down your loved ones. Your ‘normal’ (read: average) friends will snicker and say “We told you so.”
If you reflect on the actions you have not taken, the investments in yourself you have not made, it almost always comes down to fear of a bruised ego. Perhaps a little discomfort or inconvenience. But not much more.
Hopefully you and I won’t need to charge up a hill into gunfire as TR famously did.
Nor do you need to strip to your birthday suit and dive, by choice, into icy waters. TR would do that, too.
The lessons from TR that apply to all entrepreneurs is you can’t let your worries about security prevent you from making your mark.
The truth, you already know, is that there really is no such thing as security.
The closest you can come to security is learning how to package and sell your products, skills and smarts.
Consistently. Predictably. Confidently. And profitably.
If a consistent, predictable flow of ideal clients is the one thing between you and the impact you were born to make – and the profit you know should be yours – go now and request a free “Consistent Flow of Customers” strategy session with me.
Each month I give away about 5 – 7 of these.
If you’re ready to cultivate the fearlessness in you, TR style, go request your session now.
It’s your ticket to TRUE security.
A Glass Ceiling Called Fear, Alchemist Entrepreneur's Manifesto, Mental Toughness, More Clients, More Customers
The “Rough Rider” is one of my personal heroes. If you’ve never come across it, you should read the famous excerpt from his speech at the Sorbonne. It could be known as the Entrepreneur’s Prayer.
http://www.theodore-roosevelt.com/trsorbonnespeech.html
Hi Tom,
I feel the same way about TR. A fascinating, incredible person.
That quote is on my wall. It was also in the first draft of this email. But I ended up with too many ideas, so they’ll be separated out in the future.
Dov