How Nick Jervis sent four emails and got four new clients
Nick Jervis is a UK based marketing consultant and someone I’m proud to count amongst my clients. Nick’s goal when he came to me was to attract a steady, consistent, predictable flow of his ideal clients. Right click here to download the .mp3 . He wanted to set up a marketing system that would bring…
The fruitless crusade to turn prospect Hyde into customer Jekyl
Can you turn a lousy prospect into a great customer? Of course not. But I bet you’ve tried – more than once. I have. Who hasn’t? So why do we waste our time talking to people who will never buy? To answer that, I’m afraid I need to get a tad philosophical. We humans have…
Tom Zeeb wins five industry awards. Here’s why you should care…
Tom Zeeb and his Traction REIA (real estate investor’s association) just won 5 awards from the National Real Estate Investors Association! Why should you care? Let me tell you, because there’s something in it for you… There are more than 250 REIAs in the United States. There were 7 award categories. Tom Zeeb won in…
A single change that draws ideal clients to you
High school memories can be painful. I was not one of the popular kids. I distinctly remember wondering “Why is it that when Cool Dude cracks a joke everyone laughs? Even when it’s not funny. But if I would crack the same joke, they’d roll their eyes and snort.” One day I had a sudden…
John Steinbeck, New York and the One Question that Brings Clients
When John Steinbeck took his famous trip across the US he occasionally met someone who noticed his New York license plates. The dialogue, he reported in Travels with Charlie, usually went something like this: Local man: “New York, huh.” JS: “Yep.” Local man: “I was there in nineteen thirty-eight– or was it thirty-nine? Alice, was…
What you seek is right before you…
Over the past few weeks, we’ve talked about some very real problems that fester in almost every small business. Problems that keep most entrepreneurs working too hard for too little. Problems that make it hard to attract good clients. Problems that keep you doing busy work, leaving your talent underutilized. …And how to solve them.…
The Secret Prescription for Rapid Growth Through the Optimization of Greed
Don’t set big goals. Big goals keep you small. I know that’s not what you hear from many, but here at the Alchemist Entrepreneur we’ve learned that the herd is usually wrong. And every now and then they run themselves off a cliff. Also, we’re practical. And big goals don’t work. Even when clothed in…
How to save 40 hours a week. (Not kidding.)
You know that end of the day ache – where you look at the time, shake your head and mutter “Geez, the day’s gone. And I hardly got anything done!” Ever feel that way after a week? A month? Ain’t a good feeling. I used to feel it all the time. Comment below and tell…
Scrappy solo-consultant snatches the ball from Big Consulting Firm – and scores!
A grab-bag of good ideas will never be as valuable to you as a simple process. Not 1 in 100 understand what I just said. So pay close attention to this story: A $20,000,000 manufacturing company needed a new strategy. They coughed up many tens of thousands of dollars to an international consulting firm and…
The right and wrong way to have clients fall into your lap
A tale of two women entrepreneurs. Both bought “How to Systematically and Consistently Attract First-Rate Customer” – also called “The Manual.” (Check the email that sent you here for a coupon code that will give you a discount when you order the Platinum version.) The first who we’ll call “Sue” recently emailed me saying “As…