The shortest path to new clients.
Yesterday, on a Q&A call for my private coaching clients, one member, “Frank,” mentioned that he’d finally began using an email marketing system. “That’s great,” I said. “But is that the critical 10% for you at this time?” In the world of the Alchemist Entrepreneur, we strike at the roots where everyone is hacking at…
How to elegantly answer the “BUT do you have experience in OUR industry?” question.
Right-click here to download the .mp3 . If you’re selling a service of any kind, or even many products, you’re going to come across the person who asks “BUT do you have experience in OUR industry?” You know, something like, “We’re looking for someone with at least five years experience in lobster farming.” You KNOW that you can get…
Video from Trump National Golf Club, lakeside
I spent most of this past week on the shore of beautiful Lake Norman in North Carolina. What for? A multi-day seminar at the Lakefront Ballroom of the Trump National Golf Club. On Wednesday, I had a big ‘aha’ about why so many people don’t do the things they need to do to create a consistent…
How Glen got a client while golfing…
We’re only going to use his first name here, because Glen shared very openly and we want to afford him some confidentiality. But I just finished a conversation with Glen, a talented sales consultants, in which he talked about how how he enrolled his most recent client. [ca_audio url_mp3=”http://gg.podcasts.s3.amazonaws.com/2015-1-28-Glen-Gets-A-Client-from-Golf-Case-Study-Conversation.mp3″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”true” skin=…
Those ups, downs and unknowns.
When things are going well, you’re tempted to think that you’re awesome. You’re ‘It.’ There’s something special about you and you’re smarter and better than many of those poor folks around you. You tend to think things will continue to go well. If you’re ‘it’ then good times will roll on, right? The constant is…
I’m featured on Inc.com today
I still remember telling my wife that I had come up with a better way of thinking about strategy and marketing. And she was skeptical. Ouch. In fairness to her, this was eight or nine years ago and all my great ideas were not paying the bills. On the other hand, those ‘thought leaders’ I’d…
Ontario barbers forced to learn women’s styling techniques
“We’re barbers, we’re not neurosurgeons,” said Frank Olszynko to CBS News recently. “Why do we have to go through this?” While in years past it was the barbers who did the surgeries, Frank is right. Those professions have long ago been separated. (Whew.) But now in Ontario, the government decided that barbers should be classified…
Jumping at the next exciting thing vs. focused mastery of your craft
Dale reached out to me a couple of weeks ago. He’s an entrepreneur who’s had some success, but in a business that constantly changes. Why is he in that business? Well, it looked good at the time. It was hot. Growing. Everyone was doing it. But it’s unstable for all but the most dedicated players.…
The gentleman I felt wasn’t a match writes back…
Last week I sent out an email saying that to attract better clients, you need to stop trying to sell to those who are not a good match. I had written that recently someone reached out to me and we exchanged half a dozen emails. “…It quickly became clear to me that this gentleman had…
To attract better clients, stop trying to sell to the inferior ones.
We live in a world where slick marketers like to promise us overnight millions. There are two problems with overnight millions: 1. Only one in a thousand (probably less, really) can do it. 2. Even the few who do manage it tend to crash as fast as they rose. I’ve taken the approach that even…