Ever gone fishing and caught nothing?

Most likely someone handed you a pole, some bait, pointed to a
creek and said “This is how you catch fish.  That’ll be $50.”  And
sent you on your way.

These guys are deceptive because it looks like they’re teaching you
how to fish.  But really, they’re taking your money and not even
feeding your for a day!

To catch fish in the real world – consistently – you need to
understand why one rod works better  for one kind of fishing and
not another.  Why one lure works here and not there; for these fish
and not for those.

The business equivalent of “teach a man to fish” is “teach a man to
think.”
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Register:  Marketing that Works – The Chain of Conversion
http://DovGordon.net/dannyiny 
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When marketing plumbers say “Do this with that” but don’t teach you
the underlying thinking, they set you up for disappointment.

And that’s why I consider it my job to not only tell you what to
do, but even more importantly to teach you how to think.

Which is why you should meet Danny Iny.

Back in December, Danny and I met in the quieter “back room,”
behind the bar at Cafe Hillel in Tel Aviv’s Azrieli Center.

Over enormous mugs of strong cappuccino I said “Danny, my
subscribers will appreciate your approach.  They’re not the
glassy-eyed get rich quick type.  They know better.  They want to
learn how to think about marketing so that everything they do
begins to add up.  Let’s do a webinar.”

He agreed.  And the result is:

Marketing that Works: The Chain of Conversion
Register here:   http://DovGordon.net/dannyiny 

Yes, he’ll mention his training at the end, but the webinar is
going to be mostly content. He’s going to share the “chain of
conversion” framework from his program, that he uses with his own
clients, plus several real live case studies.

If this interests you at all, then you should block out this date
on your calendar: Thursday, February 16th, at 3pm eastern. Sharp!

Register now for free by clicking below:
http://DovGordon.net/dannyiny

Dov Gordon

Do people get excited when you tell them what you do?

Do you express yourself with clear confidence?  Or do you feel at a loss for words that  express with elegance and finality why you’re different.  And how someone’s business and life will change when they hire you.

You’re probably very eloquent when you’re doing your work.  But when you need to sell yourself, you may find yourselves  tongue tied and ineffective.

If that’s true for you, please help me out!

At the end of April I’ll be in New York to run a workshop.  I already have my plane ticket.  Now I need a topic.

Broadly speaking, the workshop will help you easily talk about what you do in a way that draws your ideal clients to you.

BUT… There are any number of ways I can approach this topic.   Help me decide the best way for you.  (Whether you expect to join me in New York or not.)

Please answer two questions in the comments section below:

1.  When it comes to talking about what you do in a compelling way, where do you get stuck?

2.  What is the impact of getting stuck?  How does it hold you back?

As a thank you – anyone who provides a real response will be invited to some kind of closed-door teleseminar training on the topic as things come together.

Thank you,

Dov Gordon

Eavesdrop as I explain to a small business entrepreneur why he’s going in circles with his marketing.  This is an unedited clip taken straight from a free “Consistent Flow of Customers” strategy session.

1:56 minutes  Click here to download the .mp3

Each month I give away about five free “Consistent Flow of Customers” strategy sessions.  You’re eligible if:

1.  You believe you should be able to add $100,000  or more to your income in the coming year – even if you don’t know how and

2. Doing so is your top priority (after family, health, spirituality)

Then apply for one of the available slots here:  http://DovGordon.net/freesession

And as always, if you found this helpful, please use the share buttons to help others gain as well.  And I thank you in  advance.

Your thoughts?  Below…

Dov

For years, I read the books, but didn’t act on what they told me to do.

I’m not sure why.

Part of the reason was because I didn’t really believe it was that simple.  There must be something far more complicated I hadn’t yet discovered.

Part of it was mental junk about “Why should I be rich and successful while others around me were struggling?”  And “I’m too young.  I’m still a kid.”  That was in my 20s – when I already had a few kids of my own.

Part of it was because I couldn’t see the HOW.  Yeah, you need to set goals.  I get that.  But  I couldn’t see how I’d reach them.  So it always felt like a fantasy and never affected what I did.

Part of it was because the few things I thought I was doing right were misguided. In retrospect, I was building castles on quicksand.

Part of it was too much worrying about what other people think.

Part of it was that on many days I felt like a fraud.  I didn’t have all my ducks in a row, so who am I to be telling others what to do?  (As if any of us will ever get all our ducks in a row.)

Part of it was that I thought there was a right way to do things.  I thought that the people on TV and in the news must know something I don’t.  So I kept studying and learning.  Then one day I realized that in many cases I knew more than them.  And often they were wrong.

Part of it was our natural tendency to overcomplicate things.

And I can go on and on…

But one day I saw a video from a ‘guru’ whose work I admired.  He talked about how he’d followed the advice in a certain book.  I’d read that book 15 years earlier.  I’d thought it was nice advice.  He’d acted on it.

He was getting hundreds of thousands of views on his videos.  I was just another viewer.

It was a turning point for me. Something finally clicked.

I realized that there really is no secret other than this:  

• You need to know what you want.  This requires some thought.

• You need a plan, or system to get to where you want.  Or you get overwhelmed and you never know what to do first.  A simple, proven plan that makes sense to you, gives you the confidence and motivation to implement.

• And you need feedback.  From someone who has already done what you want to do.  Because the steps are simple, but there are a thousand little nuances you only learn by doing.

We each have a choice:  To spend the years reinventing the wheel.  Or to find a mentor who, in a five minute conversation, can save you 5 days, weeks, months or even years of figuring it out for yourself.

Each month I give away five free “Consistent Flow of Customers” Strategy Sessions to small business entrepreneurs who know they should be able to add $100,000 or more in income in the coming year.  They just don’t know how.

If that’s you, keep your eye open for when I make the February slots available.

Please share your reactions in the comments section below.

Dov Gordon

Recently someone we’ll call James unsubscribed. He left a note explaining why, which I appreciate.

His reason:  ”Nothing new. Same old marketing stuff. Nothing original.”

Fair enough, because there are two reasons people study marketing:

1.  It’s entertaining.
2.  It will change your life.

If you’re reading for entertainment, no question about it – others are far more entertaining than I am.

Then there are the readers who don’t just read – they study and they implement.  They are the ones who write me saying “I listened to your [free] teleseminar three times.  Thank you!  You explained this in a way that made it so simple.  No one ever explained it that way before.”

They’re the ones who take step 1, even if they don’t know how they’ll take step 2.

While most people are playing this game not to lose, these folks play to win.

They’re scared like everyone else.  They feel doubt like everyone else.  They’ve experienced disappointment, like everyone else.

BUT, these folks follow the omens.  And the omens say “Continue.  Soon, it will come together.”

They’re not looking for a quick fix, but for a well trodden path.

They know that in this life, nothing worthwhile comes easy.  They’re willing to work hard – with only one condition:  They want to be working hard on things that add up.  On the critical 10% that makes them look brilliant 90% of the time.

A quick look at James’ website and you see he hasn’t implemented the “same old unoriginal” basics. I can only assume that James is looking for entertainment.  Nothing wrong with that.  I’m not here to judge.

But if he was interested in mastery, he might have gotten a copy of How to Systematically and Consistently Attract First-Rate Customers.

He would have begun filling the blanks in the Manual.  He’d be posting his work to my private Oasis Forums for fast feedback and real-world help.  He would be doing things.  And making fast progress.

There’s no cheaper way to get this level of help with your marketing that I know of.

Most of the people around you talk about growing their business, but what they really want is to be entertained.

But a select few actually do the work and they find there’s nothing more entertaining than the rewards of building – brick by small brick.

Dov Gordon

PS – After you read all about it, if you have any questions post a comment below.

Bet you never read about THIS Olympic athlete.  He gets up early and quickly gets busy.

First he works on his website, because one day people will be reading about him. Then he spends time building his Facebook fan page. He goes to networking meetings with other wannabes where they each talk about all the things they’re going to do – one day. He interviews PR people so that he’s ready when the big day comes.

Sometimes, he even goes to the gym.

Yeah, he’s the guy you never read about because no serious athlete expects to wake up one day and be world class.

But many small business entrepreneurs do.

How many small business owners do you know who methodically build a system that brings them a consistent flow of customers? Not many.

Most wing it. And when the going gets tough, they get busy: Playing with their website. Going to useless networking events. Coffee and lunch with others who can’t possibly move them forward. Surfing the net. Watching another webinar from another guru who wants to keep them in the “I don’t know enough yet” trap. And kvetching.

You need to be like an athlete. You need a clear picture of the game you’re playing. And you need to identify the few areas where YOU must improve in order to become world class.

If it’s your swing, you break it down into its component pieces. You work on each piece, and then you build it up again. It it’s your posture, you break it down. You fix each piece deliberately. Then you build it up again. Soon it becomes second nature.

It’s the same in business.

If you’re not getting in front of enough qualified prospects, you need to break that down to it’s component pieces. Fix the pieces, then build it up.

If you’re not enrolling enough of the people you speak to, break that conversation down to it’s component pieces. Fix the pieces, then build it up.

If you’re overwhelmed with all you need to do, you need to break that down into it’s component pieces. Fix the pieces, then build it up.

But where can you get the exercise regimen for this? Who will help you both see the big picture – and give you a very simple, specific and quickly achievable regimen?

I will. All you need is a copy of “How to Systematically and Consistently Attract First-Rate Customers.”

You’ll see the game of business with a clarity you’ve never had before. And then you’ll see how it breaks down into pieces. You’ll be given very specific exercises for each piece so you can build it up again.

And since no one can really see themselves as others do, I’ll help you, too through my Oasis Forums – a private client-only section of my site.

You should at least consider it, don’t you think? Go here to read all the details:
http://dovgordon.net/morefun

Dov

PS – After you read all about it, if you have any questions post a comment below.

There was this guy standing in synagogue doing a Rubik’s Cube during services yesterday.

I’d been looking around the room when I noticed him and realized what he was doing.  And where.

Turns out it wasn’t his cube.  He’d found it on the table and wanted to leave things better than he’d found them.

“Tell me,” I asked later, “There must be a system for solving those, isn’t there?”

“Sure,” he said.  “There are pattens. You need to learn to recognize the patterns.  It’s math.  You just need to memorize some algorithms.”

He lost me at math.  And my eyes glazed over when he said logarithms.  But PATTERNS – THAT I get.  Because it’s the same in building a consistent flow of customers.  And that’s an area where I’ve paid my dues.  I’ve learned to see the patterns – and it changed my life.

You’ve probably done your own twisting the Marketing Cube this way and that, hoping to get the thing solved.  You may get lucky and solve one side.  But to solve the whole puzzle, you need to learn to see the  patterns, the structure that makes it work.

In any area of human excellence, many pick up a cube, spin it this way and that, and put it down with a chuckle.  “This can’t be done.”   They quit before they started.

There are also those who, like my nine year old, take the cube apart and put it back the way he wants it. These are the marketing plumbers and the wide-eyed techno-zealots.  They discover you can peel the stickers and put them where you want them – and no one will know!  Imagine that!

I beg you – don’t be like them.  There’s no pride in that work.  And not much money, either. Unless you’re the cult leader.

Finally, there are those who stand there twisting and hoping and turning and hoping until one of two things happen:

• They’re forced to get a job.
• Or they realize someone out there must know the pattern.  And they go learn it.

1.  You’re eyes will be opened to the patterns that make your marketing work.  You’ll learn how to THINK – a skill that keeps you ahead, whatever the technology.

3.  Hands on help from me  via my private Oasis Forums.  Do the worksheet and post your work in the Oasis for feedback and help.

1. Lots and lots of information to keep you stuck in the illusion that you don’t know enough.  Because the truth is you know more than enough to get moving.  What you’re lacking is someone to simplify it and help you focus only on the critical 10% that will make you look brilliant 90% of the time.

3.  No fluff.  No padding.  No math. And no algorithms. You get only what you need to know to create a system that brings you a consistent flow of customers – within weeks.

Dov Gordon

When you finally ‘get’ that there is a process for creating a consistent flow of customers, and it starts to work for you – you feel like a different person.

You feel like you can actually trust yourself to make things happen in your life.

Like my client Dr. Reuven Rosenberg, who helps people with irritable bowel syndrome.  He shared this in The Oasis, my private clients-only:

I just signed up another client! I have two treatment packages, one at the 3,000 level and one at the 5,000 level. He chose the 5,000 level but got flak from his wife about it once he got home. He asked if he could try the 3,000 level and then add on later to soften it a bit for his wife. I suggested sticking with the 5,000 level and breaking it into 3 payments of 1700 each with a post dated check. This made it easier for him and we got started.

After the first treatment he said he felt better than he can remember in 40 years and was able to “perform” in the bathroom without the use of a laxative. I haven’t even started him on the nutritional aspect of the program.

At first I was afraid to tell clients how much my program costs and would say that I would let them know in a few days. For most I ended up never calling due to embarrassment over letting it go so long. Now I show them the price and some say there’s no way, some gulp and say they need to discuss it and think about, and some say they’re ready to get started. Now I see there is a difference! The ones who want to get started are the ones I want to work with. They have the correct attitude. That’s critical to any interaction. If the client starts out suspicious and full of mind games or makes ridiculous requests then just smile and say thanks for spending the time on the consult with me, but I don’t think I can be of help to you. Sometimes the rejection actually sends them back to you. The key is discerning those who genuinely have sincere questions or concerns. It’s your job to answer those as best you can.

I’ve found that people respond the most to my enthusiasm and my ability to demonstrate that I’m an expert in the area where they need help the most. What I hear most is, “I trust you” right away. It’s very gratifying to be able to help people.

I’ve figured out how to meld Dov’s system with my expertise, knowledge, intuition, and personality. That makes for a powerful combination that gets easier with practice. I know that I have a long way to go as far as conducting a 5r star consult but I feel like a different person as compared to last year. Now I can honestly say I expect the “yes”. Thanks Dov!

As you can see, there’s a process here. And when you learn it and apply it, it’ll change your life.

If you believe you should be able to add $100,000 or more to your income - you just need the right coach or mentor –  click here to apply for a free “Consistent Flow of Customers” strategy session.

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