Here’s a gut-wrenching $40K lesson – for free
“Tyler” was earning $200,000 a year as a graphic designer. Now, $200k is nice. But in 2018, (when this story takes place) when you’re competing with cheap design sites all over the world – that is VERY nice. And very rare. Still, Tyler felt he could do better. “I should be able to get to $500,000. But…
Take nothing personally
Read this tweet from Robert Greene, author of “The 48 Laws of Power,” “Mastery” and several other classics. “Train yourself to take nothing personally.” You know the most common reply he got? “…HOW?” I’ll tell you how. Because like so many bits of true wisdom, I first heard it as a kid. I nodded, “Yeah,…
CASh episode 3: How To Always Know What To Do Next
Does your marketing feel haphazard? All over the place? Unfocused? Then you’re probably hacking at the leaves. Skidding across the surface. Working from the top down instead of from the bottom up. Watch episode 3! When you’re working from the top down, you’re all over the place. You bounce from thing to thing. When you…
The “Run uphill into gunfire and dive naked into icy waters” client attraction method
So as you may have figured out, the ‘strange’ boy I wrote you about the other day was the great Theodore Roosevelt. And the quote is from his exceptional biographer, Edmond Morris, in “The Rise of Theodore Roosevelt.” One of TR’s greatest strengths was that he really didn’t care what anyone else thought about him.…
The shortest path to new clients.
Yesterday, on a Q&A call for my private coaching clients, one member, “Frank,” mentioned that he’d finally began using an email marketing system. “That’s great,” I said. “But is that the critical 10% for you at this time?” In the world of the Alchemist Entrepreneur, we strike at the roots where everyone is hacking at…
Why we fail…
There are two types of failure: TYPE A: You try. You fail. You learn from it. You try again. This isn’t really failure. This is Learning and Growing. TYPE B: You try. You fail. You don’t learn from it. Or you learn the wrong lessons. THIS is Failure: Trying to make the unworkable work. The…
Tail-Wagging-The-Dog Thinking
It’s remarkable how many entrepreneurs are comfortable… And unhappy. Yeah, you’d like your business to be better. But you only go after it half-heartedly. Why? Because you engage in tail-wagging-the-dog kinda thinking. For example, a consultant making about $85,000 a year tells me he’d like to get to $250,000. Or even more. “But my family…
Why men’s dreams get crushed
A man from the neighborhood walked by with paint stains all over his pants and shoes. Seems he’s been doing painting jobs. Nothing wrong with that. It’s fine and respectable work. But I do remember how a number of years ago he had been all excited about an idea he’d hatched up for an…
Video from Trump National Golf Club, lakeside
I spent most of this past week on the shore of beautiful Lake Norman in North Carolina. What for? A multi-day seminar at the Lakefront Ballroom of the Trump National Golf Club. On Wednesday, I had a big ‘aha’ about why so many people don’t do the things they need to do to create a consistent…
Waiting for a ‘break’ you miss your opportunity.
Your big opportunity today isn’t going to look very exciting. Some dreamers wait around for THE call: “Hey, I’m calling from Oprah’s office and we’d like you to be on the show.” But that’s a *break.* It takes no special intelligence, tenacity or drive to recognize it and jump on it. A ‘break’ is when…