Dear Fellow Entrepreneur:
Can you relate to this letter from “Richard,” owner of a growing small business?
Hi Dov, As my business has grown, it’s become increasingly more complex. With more products, more customers, more projects and more employees I spend less and less time on the parts I love the most – which are the very same parts that no one else can do. And naturally, they’re what gives us our advantage. As you might guess, I’m constantly reacting to the needs of my employees, which leaves me no time to step back and — think. On many days, it’s overwhelming. Too often I’m on the phone with customers myself. I guess it’s important work, but if I don’t find a better way to do this, we’re not going to get anywhere. Today, most of our good ideas are mine. And then I need to push them. I want to be able to step back and feel confident that my employees will come forward with great ideas and they will run with them until complete. Pushing drains me. You know that I’m not afraid of hard work. It’s good for you. BUT I want to work hard on the things I love and less on the details that should be handled by my employees – or not done at all. Also, I want to balance my hard work with “intense” relaxation. I want to be able to go away with my family for a few weeks and be comfortable and confident that my business is running just fine while I’m out of reach. Then there’s the time management thing. I’ve been through it, and I saw a small improvement. But not nearly as much as I hoped. I’m convinced that there must be something more fundamental, more subtle, that I’m missing. And I’m frustrated because I can’t see what it is. The fact is, what I DO see clearly is that the success I’ve had so far is actually going to cause me a setback if I don’t figure this out. Fast.” –“Richard” |
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Like you and I, Richard was too smart to believe in magic pill solutions. AND he was experienced enough to look for small points of high leverage. That’s why he came to me. Are you also looking for points of high leverage? Not silly gimmics that promise you quick results for no work. I mean REAL points of leverage that you can apply now and see results in 60 minutes? Do you ever feel like an artist, desperate to answer the call from deep within you to build a business that stands as a monument to everything you love, enjoy and believe in - but instead you spend most of your time mixing paints? If you're smart enough and experienced enough to know that our minds work against us; that we tend to overcomplicate what could really be simple; that most people walk right past simple solutions because they're not exciting enough... If you know all this and you have decided to make your business a monument to simplicity, discipline, courage and, yes, art... watch this video from the series on "The Simple Secrets of Gordian Knot Management." Then run down and register for Chapter 2, 3 and 4 - all coming soon. |
"Dov Gordon is a brilliant strategist. He's easily able to synthesize and simplify ideas and using any number of frameworks he's developed from years of research and client work. As a result, the most complex concepts become simple, the hidden insights are illuminated, and the steps to overcome hugely challenging problems are made clear. I highly recommend you listen to Dov--before your competition does." -- Curtis N. Bingham, Founder, Chief Customer Officer Council, President, Predictive Consulting Group, Inc. |
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In chapters 2, 3 and 4 I’m going to show you many more “simple structures” so you’ll be striking at the root every day,
with these and other common entrepreneurial obstacles.
And the cost to you of this valuable training? Free – but only during the coming week or so. UPDATE: Chapter 2 is no longer included in the freebies. You can get still get paid access below. |
What if you could apply this simplicity to your marketing?
What if you could consistently...
- Grab and hold your customer’s full attention because you’ll know how to articulate his most deeply held desires, aspiration and fears; even better than he can himself
- Never again worry about what to say in order to convince someone that your product or service is exactly what they need?
- Always be be calm and confident, making yourself attractive and an object of intense interest?
You'll learn all this and more in Chapter 2: How to Win Your Customers' Hearts - by Reading Their Minds. You’ll see:
- A demonstration of what it looks like to read your customer’s mind side-by-side with what most companies do.
- The three primary reasons company’s fail to win their customers’ hearts
- My popular “Cottage Cheese and Cream Cheese” case study demonstrating how market research can imperil your marketing
- Three focus areas for customer “mind reading”
- A fill-in-the-blank handout
- Mp3 audio-only download of the entire seminar
- Q&A: This was recorded in front of a live audience of entrepreneurs, so you get to hear answers to questions of people like you
- Your questions answered. Below the video there is a comments section where I’ll answer any questions you may have
Very, very few companies know how to talk about what they do in a way that gets customers to say “sign me up!”
When you see the underlying structures; when you strike at the root, it’s faster and easier.
- Fill it out the purchase form below now.
- Check your email to confirm and then to get your password.
- As you watch, if you have any questions, post them in the comments section under the videos and I'll answer you ASAP.
(1) Purchase "How to Win Your Customers' Hearts"using the big form at the bottom of this page.
(2) If you're not ready to purchase, enter your name and email address. You'll be added to our newsletter, gain immediate access to a few other valuable freebies and you'll be first to find out about upcoming free training for serious entrepreneurs.