Listen now to the recording of
"The Critical 10% of Management Skills that Make You Look Brilliant 90% of the Time."

WHY
should you choose

the Alchemist Entrepreneur's Crash Course in Advanced Management Skills to sharpen your mind, your skills and your business when you have so many options, both paid and free?

• Will you really learn anything you don't already know?


• Will this be just another course where you don't apply much or anything, so it's hardly worth the time and expense?


• At the end of the day - what will really CHANGE for you and your business as a result of this course?


• And how can you be so sure that this change really WILL happen - for you?

If you could be SURE that this course REALLY WOULD make a MEASUREABLE CHANGE in you and in your business, you'd do it in a flash. But, WHY should you believe it?

My name is Dov Gordon, and I don't know if my Alchemist Entrepreneur's Crash Course in Advanced Management Skills (AECC) is for you or not. But I'm going to do my very best to spell out the answers to the following questions you can make the right decision for you.

Plus, I'll answer:

• WHY this course is so badly needed.


• WHO it is for and who it is not for.


• WHAT specifically the course will help you change.


• HOW the course is designed to all but FORCE you to make those changes.


• The 3 OPTIONS you have for enrolling in the course, including WHERE, HOW and WHEN it takes place. (You don't need to leave home or office for any of them.)


• WHY you absolutely have NO RISK, because of my crazy-generous "60 - Day Gordian Knot Guarantee + $100"


• WHO ELSE has taken this course and what did it do for them? And can you really expect similar results yourself? (Below are some recorded interviews with past participants.)



ALL, so you can make the very best decision for you. I also invite you to call me or email me to ask any additional questions, concerns, clarficiations, special requests and so on.

So let's get started:

WHY is there a need?
WHAT's the big idea?

• If you believe that your business is more than just a way to make money (although money is critical of course!), but a moral calling; a way for you to leave a lasting mark; a way to materialize and exhibit the power and force of your ideas; a way to build a monument to what's possible when people do good…


• …Then you absolutely must find ways to stand out. To be noticed. To agitate. To stir the pot. And yes, to hold yourself and others to a higher standard.

But HOW?

Testimonial Interview with Sarah Lipman (Best with headphones.)

• Since our human tendency is to COMPLICATE what should really be simple, the way for you to stand out is to SIMPLIFY what others complicate.


• When everyone is hacking at the leaves - and you are the lone, bold renegade striking at the root - you attract a following. And you don't need to be loud and boisterous.


• When everyone in a meeting is going in circles, and you calmly and quietly ask a piercing question that stops everyone in their tracks and gets them focused on the real issue, you're striking at the root.


• When someone you really want as a customer is "doing a dance" and you listen quietly, getting the lay of the land - and then you "pounce" by making one simple but penetratingly accurate observation… You get the business.


• When conventional wisdom says things must be done "this way" you calmly probe the terrain, spot the opportunity the others cannot see and calmly stake your claim.


• While other entrepreneurs allow themselves to be pulled into the day-to-day stress and pressure and unable to think, you'll be above it

You see...

• Mmost entrepreneurs are familiar with the Rule of 80-20 or 90-10.


• But few recognize that 90-10 applies to entrepreneurial skills just as it applies to everything else.


• In other words, there are a critical 10% of skills that, when mastered, make you look brilliant 90% of the time.


• Most people teach you superficial skills. For example, they'll teach you the "7 C's of Communication." They'll tell you to be a better listener. But you already knew that.

>The average chef can follow a recipe.

>The master chef grasps the subtleties of each ingredient. He clearly sees how each interacts with heat and with each other.

>Most management training teaches you to follow a recipe. They claim to have the 7 magic steps for this or that. But what if your kitchen is a bit different? What if your pantry has different ingredients?

>The AECC teaches you to see and grasp the subtleties. To really understand the forces that either give you what you want, or keep it just beyond reach. We make you into a master chef.

Testimonial Interview with Dina Gaines (Best with headphones.)

In Chapter 1, you saw how one CEO finally resolved an unresolvable conflict.

He had wasted months mediating between his vice presidents of marketing and operations. He knew how to listen. He could negotiation. And he could put his foot down. But he still wasted hours each week.

That was until he saw an underlying structural problem. The issue had nothing to do with his skills, or the VPs or anyone else. It had nothing to do with playing politics or being short sighted. And as soon as he saw and corrected the underlying structural problem, the conflicts dissolved. He had more time, fewer complaints and, best of all, the VP of marketing was suddenly selling products out of inventory that he had claimed could not be sold.

The solution was so simple, but only after you see it. In this Course, I teach you to see the 10% of structures that lie beneath 90% of your problems and opportunities. And it doesn't matter if your company is just you, or you and 1,000 others. You'll hear that in the interviews on this page.

In Chapter 4, The Critical 10% of Management Skills that Make You Look Brilliant 90% of the Time" above, you saw why a 7 minute meeting took an hour and a half. You learned to see what causes people to go in circles and how easily you can break out WHEN YOU SEE THE UNDERLYING STRUCTURE.

That's why you'll be striking at the root, where most hack at the leaves. You'll stand out. The profitable customers will be drawn to you like thirsty travelers. You - the voice of sanity; the oasis in the desert.

Who Is this Course NOT for:

There are all types out there, and I don't pretend this is going to satisfy them all.

• If you like to spend a lot of money on big courses, with lots of DVDs or a lot of time away from the office, this is not for you.


• If you are bewitched and bedazzled by the new, the shiny, the exciting and have no patience for the simple, the old, the tested and proven; if you enjoy flitting from one trendy idea to another while mastering none, this isn't for you. (Although if you recognize your tendency to easily get distracted and you want to really change, keep reading.)


• If you believe you are too busy and don't have time, it's not for you. (Although if you are genuinely looking to change, then hopefully the rest of this letter will give you the confidence that this course will save you more time than it will require.)

For WHO, then will this Course
be a Business and Life CHANGER?

• If you've long cherished that feeling deep in your heart that you were one day meant to do something great... But there are days when it just seems out of reach and you're not sure why.


• If you've been through enough of life's twist and turns that you're no longer looking for the easy way out. You've tried that. You know it doesn't work. Certainly not for you. You were born for greatness. And greatness, you know, isn't the product of luck and laziness.


• If you feel stuck or overwhelmed


• If you believe you should be moving faster


• If you believe your employees should be accomplishing more with less of your input


• If your ideas deserve more attention and credit than they've been getting


• If you've had even one 'aha' moment while watching chapters 1, 2, 3 or 4


• If you've had only moderate success from your efforts at time management


• If you never seem to have enough resources to do what you want


• If you agree that the tightest bottleneck in any business - is the person at the top - and he or she happens to be you


• If the idea of MASTERING a small number of nuclear powered skills that you can and will use every single day to shock and awe people into higher and more significant accomplishment excites you...


• If you've grown cynical about the bestselling business book of the week, each promising to teach you the secrets to success

...then you must keep reading, because the Alchemist Entrepreneur's Crash Course (AECC) is just what you've been looking for, whether you realized it or not.

So, WHAT precisely will this
Crash Course help you change?

Many things. Let's break them down.

First, let's look at a simple truth: You'd think that saying what you want would be the easiest and most natural thing.

But we humans have a hard time deciding what we want,
and an even harder time articulating it to others
in a way that excites them and gets them going!

And so you're going to learn:

• How to break your ideas into pieces that people can easily and hungrily digest


• How to separate a genuinely good idea grounded in reality from a well dressed, but genuinely stupid one


• How to help your employees and customers do the same


• How to say what you want with such clarity that misunderstanding becomes all but impossible. Think of how much time and money just that would save you.


• Your meetings won't take any longer than needed. Just this will earn you the respect and admiration of all participants; customers, employees or board members. Whoever it happens to be


• You will spend less time on failure work

Testimonial Interview with Yonason Martin (Best with headphones. I'm sorry about the quality of this one. But it's here because it's full of sincerity and offers much more than a testimonial.)

All day, every day, you and your team make decisions. Ironically, the "little" decisions made on the front line often have more impact than the "big" decisions made by you. And so, you'll learn:

How to speed up decision making, enabling faster response for customers and employees. Result: You stand out And, you have LESS to do!

Which decisions should you be making, and which should be made by others? The result is you feel confident pushing decision making down to the lowest possible level. This, too, will earn you the reputation of a true leader amongst your employees and customers

You will see a real jump in your ability to help your prospects make the decision to buy your product or service

One of the biggest drains on a company is the employee who just doesn't do what you need them to do. If you are a sophisticated solo-preneur, you see the same with your customers and anyone you rely on for support of one kind or another. (Are you a solo-preneur? Make sure to listen to the interview-turned-coaching session with Dina Gaines above. She wisely picked up on how this applies to her freelance business.)

You will learn to attract, hire and keep employees whose passion and energy can only be quenched by moving your business forward

You will know how to quickly turn around a poorly performing employee, where possible. Or to sensitively and wisely move them and you along, when not.

You will quickly identify the real causes of an employee's poor performance

You will quickly and elegantly address these real causes

You'll learn to be more honest with yourself in your assessment of employees so when an employee really is not a right fit, you'll let them go quickly in a way that is best for the company and best for the employee

You may be wondering "How can you really cover so much in just 6 - 12 weeks?"
Great question. Keep reading, because I answer that below.

You don't need to be reminded that there is a direct relationship between your ability to influence others and the results you get. Peter Drucker famously observed that business is really only about two things: innovation and marketing. And marketing is about influence.

And so you'll learn…

How to persuade with the elegance and panache of Abraham Lincoln

You will learn, use and master the counter intuitive law of influence that everyone knows - but usually forgets to use!

You will influence more by trying less

You will master little devices that make people sit up and listen

My surprising lesson about how to make people think you are really, really smart

In a world of "knowledge work" we need to be able to clearly see what to do and when to do it.

Even MORE IMPORTANT is to see what NOT to do and to stop doing it. Effective use of time begins in the mind, not with techniques. Although techniques and rituals are critical, too. We'll be looking at the mindset and beliefs you'll want to adapt as well as simple tools and techniques that will give you the best of both worlds.

You'll internalize the mindset you need to double or triple your productivity

You'll easily see the "big picture" of getting things done. Without this, you're hopelessly trying to use a bunch of time management tactics that just don't add up

It's a cliché, but that doesn't make it any less true. You and I want to build businesses that give us both meaning and means. But your mind and thinking patterns betray you.

If you are going to build a business that serves you, it MUST BEGIN WITH HOW YOU DESIGN THE BUSINESS. You absolutely need to master a few simple ways of thinking about where you are today and where you want to go. And the result is…

You'll harness the true magic of the 80-20 Law.

You'll see clearly how to design your business to serve your life. Why follow someone else's rules if you can create your own?

Your mindset will forever be altered. In all areas of business and life you'll look for the small number of activities that will have the biggest impact

You'll be ready, eager and no longer fearful about breaking away from the pack and charting your own path

You'll figure out ways to get more done with less time, people and resources. Your productivity will soar

You'll enjoy what you do - more than ever. You're inner passion, if it has been stifled or elusive, will break free, to your shock and delight!

You'll say good bye to that pressured feeling of running all over the place responding to demands

You'll contribute in a big way to the small number of people who MOST value your products, services and talents and get paid accordingly

HOW this Course is designed to all but
FORCE YOU
to make these changes…

IMPORTANT QUESTION: How can we really cover so much in just 6 - 12 weeks?

I'm glad you asked. Let me explain.

There are only a small number of "structures" that lie beneath all of these common entrepreneurial scenarios.

Remember the two chefs? Since we focus on you learning and mastering not a series of arbitrary steps to success, but on learning, using and mastering the underlying structures that really influence each and every one of these situations, you don't need to learn all the much. You learn the 10%, and then practice.

And that's why you can learn so much even though the AECC is positively NOT a brain dump.

In order to help you make REAL CHANGE,
a training program needs to have these qualities:

It all adds up. Too much training out there is just an assembly of good ideas. That's not enough because it won't give the depth of understanding of how "the ingredients interact." You need to see both the big picture and how each piece fits in.

Spaced practice and repetition. You need time to use what you learn and then reflect on how it works.

Feedback. You need to both see the results of efforts and get an expert perspective on how to calibrate to get even better.

And so we've designed the Alchemist Entrepreneur's Crash Course in Advanced Management Skills to meet everyone of these at the highest possible level.

Here's what you get:

Option 1: Gold

Set your Course Goals. In the first session you'll set 2 - 3 clear, simple and specific goals for the program. This serves two functions: (1) It will be part of a critical first lesson and (2) It will direct your attention for the remainder of the course so that you focus on applying what you learn to a small number of areas - ensuring immediate impact and maximum learning.

6 Weekly teleseminar (or webinar) sessions: We'll meet by phone six times over six weeks.

Weekly Q and A for as long as is needed, following the session.

Mini course manuals: Before each class you'll receive a manual in pdf format. You'll use this to follow along in class and to review and internalize everything you learn. By the end, you're manual will be about 60 pages.

Mp3 or video downloads. (Video if we do webinars): This helps you review the session at your pace. And you'll have *lifetime* access, so you can always come back and hear it again.

Private Online Forum - The Alchemist's Oasis. Access to a special section where you can ask question, share progress and receive advice from me and fellow entrepreneurs.

Weekly Fieldwork After each session you'll have "fieldwork" to go out and do before the next class. The fieldwork will be applying what you learned to your current real life problems or opportunities. There's no better way to mastery. And this means the time you invest in the fieldwork SAVES you time each week.

Weekly Fieldwork Updates: Each week you'll post your fieldwork to our private online forum to get feedback both from me and from your peers.

This is a very important piece. It is at least as important as the sessions, and I would argue even more so.

I am limiting the number of participants in the course BECAUSE I will PERSONALL be reviewing your fieldwork each and every week. I'll be logging onto the Forums every day several times a day to see if you have any questions you need answered. This can be about any area of your business.

1 -1 Coaching. One half-hour 1-1 telephone coaching sessions with me during the 6 weeks of the course. I want to be absolutely sure that you are getting as much as you can from the course. (Value: I don't usually work by the hour, but it's worth at least $175)

Unlimited 1 - 1 help via the forums for SIX MONTHS to A YEAR! Post a clear question on any of the material we've been covering and I'll reply, almost always within hours.

The best part is you get 6 MONTHS of free access to these forums because I really want you to learn and master this material and the simple truth is that using it over time is the best way. So I'll be there to support you for long after the course officially ends.

(Value: $47 per month x 6 = $282)

Class size will be limited to 50 or less to ensure you get personal attention.

Tuition for the Gold Option is only $597! (Payments are available. See below.)

Option 2: Platinum/Mastery

In this option, you get everything in Gold, PLUS:

• The Alchemist's Mastery Classes. This is an additional six sessions over an additional six weeks, beginning a week or two after the first six of Gold are complete. During these Mastery Classes, we'll revisit each of the first six lessons at a deeper level. We'll also look to you and do some live hot seat coaching on the line. If you're serious about mastery, go for this option.


• 12 MONTHS Access to Oasis: You also get a total of 12 months to ask me any questions and get my direct help via The Alchemist's Oasis online forums. (Value: $47 per month x 12 months = $564!)

Tuition for the Platinum/Mastery Classes is an additional $597, BUT if you are one of the first 25 to reserve your spot, you get both Gold AND Platinum/Mastery for only $797. That's a savings of $397! (Payments are available. See below.)

Option 3: ONE-to-ONE Coaching
(Limited to the first 5 - 7 takers only!)

You get everything in the Gold and Platinum Mastery options above, PLUS you will also get 1 - 1 coaching with me during the 90 days this course is being delivered.

• 1 or 2 pre-scheduled coaching sessions each month during which we work towards clearly defined goals.


• Unlimited personal access via email and phone during business hours. (Well, you and I will determine the hours, since I'm 7 hours behind Sydney and 10 hours ahead of LA and we have people reading this from both places and in between.


• We can discuss anything you need help with.

My 60 Day Gordian Knot Guarantee + $100!
You create a Gordian Knot Moment each week, or your money back

You know the story of Alexander the Great, right? He walked into a town where they had this rope tied into a huge knot. Legend had it that whoever could untie the knot would be their ruler. So far no one had succeeded.

Alexander was not one to be tied up in "knots" made by others. He took out his sword and sliced through the rope.

In business, you create a Gordian Knot moment when you slice through the fog and diversions to the real issues.

It's what the CEO in Chapter 1 did when he resolved the "unresolvable" conflict. It's what you heard Yonason Martin, Dina Gaines and Sarah Lipman describe in the conversations on this page. And it's what you'll be doing each week if you take this course and do the fieldwork.

And so, my 60 Day Gordian Knot Guarantee:

If you participate in the sessions and do the fieldwork, I guarantee you that you will personally create a "Gordian Knot Moment" at least once a week. These GKnM's will easily save you so much time and earn you money that will eclipse your investment of this course.

AND, since I know that it's likely that you'll miss a session (although do make it up by listening to the recording later that day or the next!) and it's likely that you'll need an extra week or two of practice, this guarantee runs 60 days. That's a week or two BEYOND the END of the 6 week Gold Level Course! I'm so confident that you'll find this course to be the best personal development investment for you, that I take all the risk.

AND, if you DO participate in all the sessions, do all the fieldwork and take advantage of all the help available via the Oasis Forums, and you honestly don't believe this course is what I claimed it would be, you can ask for your money back AND I'll throw in $100 extra for the hassle.

The single payment options offer a bit of a discount to reflect less processing required on our side, of course. If you have any questions that were not answered here, please call me. This is not a huge corporation. I'll answer the phone and help you. Office: +972-2-992-0396 Mobile: +972-54-790-2740 Skype: dov_gordon email: dovgordon@gmail.com Dov Gordon http://DovGordon.net