When I DECIDED that I would not accept less than $x for coaching or consulting, a funny thing happened:
I started getting clients at $x.
And when I DECIDED that I wouldn’t accept less than $xx, a funny thing happened:
I started enrolling clients at $xx.
But before I DECIDED, I was in a kind of no-man’s land.
I wanted to raise my fees, but I was worried. Will people pay?
Heck, there were others out there charging – and getting – far more. And they’re not as good. I should be able to get $xx!
I mean, c’mon. Sure, I wanted to charge $xx, but I’d be willing to accept $x if that would be the deal breaker, you-know-what-I-mean?
And you go back and forth and back and forth in your own head.
And you know what happened while I was in this quasi-in-between-no-man’s land?
Because wanting to charge more, but not being committed to it, is not DECIDING to charge more.
You can’t go out there with a maybe-sorta-I-think kind of price for your expertise.
You need to make a decision. A firm decision. You will be charging $xx because that’s what you’re worth. And if someone’s ready to pay, great. If not, they can continue trying to figure it out on their own.
I see this again and again when talking to a coach, consultant or expert who WANTS to change things. But they don’t make a FIRM decision that they WILL change things.
It’s amazing how much you can achieve when you simply DECIDE that you will no longer settle for less.
The world has a way of sending you what you demand. What you decide you’re worth.
If you’re tired of settling, and ready to DECIDE that this year will be different, check this out.